Thursday, May 14, 2020

Literature Review-Fdi in Retail - 1349 Words

RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE REVIEW AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX 2 CONCEPTUAL ANALYSIS 3 Summary of Retail Market in India and FDI in Indian Retail 3 LITERATURE REVIEW 5 1. Literature Review-1 5 2. Literature Review-2 5 3. Literature Review-3 6 4. Literature Review-4 7 5. Literature Review-5 7 GAP ANALYSIS 8 REFERENCES 9 CONCEPTUAL ANALYSIS Summary of†¦show more content†¦The three firms are two U.K.-based multinational retailers (Tesco and The Body Shop) and a French-based global retailer (Moà «t Hennessy,Louis Vuitton). Evidence of strong network relationships for all three retailers is found, although each embraces network strategies for different reasons. Their flagship relationships depend on each retailer s strategic use of firm-specific-advantages (FSA s) and country-specific advantages (CSA s). It infers that a flagship strategy can succeed in overcoming internal and/or environmental constraints to cross-border resource transfers, which are barriers to foreign direct investment (FDI). 3. Literature Review-3 Title: Foreign entry into British retailing, 1850-1994 Authors: Andrew Godley, Scott Fletcher Source: International Marketing Review; Volume: 17 Issue: 4/5; 2000 This paper traces the history of foreign direct investment in UK retailing since 1850. The results suggest that the upsurge of cross-border activity in the 1980s and early 1990s was exceptional in absolute terms. However, when compared to the most likely determinant of entry rates, consumer purchasing power, the recent upturn is best seen as a return, after several decades of relatively low entry rates, to the high level of FDI prevailing in the early twentieth century. Moreover, the paper concludes that cross-border retailing will continue to increase, and to do so at a rate close to twice that of the growth in consumerShow MoreRelatedForeign Direct Investment ( Fdi )1329 Words   |  6 PagesIntroduction 1.1 Research Background Foreign Direct Investment (FDI) refers to an investment made by a firm or entity based in one country into a firm or entity based in another country. The investing firm may make its overseas investment in many forms, like mergers and acquisition or building new facilities in overseas (Hannon Reddy, 2012). Thus, FDI have been a significant driver of economic development in China since the start of the Reform and Opening Policy in 1978 – 1979. Since the startRead MoreFdi Boon or Bane5112 Words   |  21 PagesFDI FDI in Retail –BOON OR BANE *MD13109* Abstract: India is the attractive and profit oriented market for the investment to developed countries. 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