Management in context Essay Example | Topics and Well Written Essays - 2000 words

Management in context - Essay Example The Impact of E-Business on Pizza Hut The significant impact of the fast pace in technological development is seen in the way contemporary organizations operate and manage their business. Some business enterprises need to redesign their policies, systems and procedures to adapt to the demands of the times. The onset of the internet paved the way for changes in strategies in the marketing mix of companies in order to sustain the future requirements of the organization given their resources and competitive advantages. The proliferation of e-business, for example, required organizations to adjust and accommodate policies on information management systems consistent with organizational mission, goals, and plans. One of the organizations that actively accommodated e-business solutions and strategies in their management system is Pizza Hut. It is in this regard that the research is undertaken to analyze the key implications of e-business on some aspects or function of Pizza Hut and evaluat e how this has impacted on the way it is managed. ... being addressed within Pizza Hut and how this impacts on the way it is managed; and (4) a presentation of conclusions and recommendations, as deemed appropriate. E-Business at Pizza Hut Net essence defines e-business as â€Å"using the internet to connect with customers, partners, and suppliers. But the term also implies the transformation of existing business processes to make them more efficient† (Net essence, n.d., par. 1). For Pizza Hut, e-business through online ordering has significantly increased their volume of sales in various strategic locations worldwide. In the UK, for example, the official website of Pizza Hut revealed that â€Å"since we launched www.pizzahut.co.uk in March 2007, our online sales have increased at an average rate of 25% per month - and this month we celebrated our millionth order placed through the website!† (Pizza Hut UK, 2008, par. 1). In Australia, the online ordering option was implemented in 2001 and has been found to be successful es pecially in the 18 to 24 years old age ranges who are frequent users of the internet (IBM, n.d.). Aside from online ordering options provided by e-business, Pizza Hut, through Aladdin’s eToken, â€Å"a fully portable USB authentication device, provides remote Pizza Hut UK users with a simple, yet strong method of protecting their digital identity. Replacing the organization's previous RSA SecureID solution, eToken heightens security while also streamlining the authentication process for users when remotely accessing networked data† (Fox, n.d., 1). This system uses a USB devise to authorized business managers from remote locations to access crucial information using a personal identification number. The e-business applications and solutions for Pizza Hut provide them with opportunities for sales generation