Training And Development Play An Important Role Management Essay

Training And Development Play An Important Role Management Essay Training and development is a system, a set of activities or process designed to help expand and improve a persons skills and knowledge which are related to his or her job scope. It is also a good way to help to improve the attitudes and competencies of employees. Training focuses more on current and present jobs, whereas development emphasizes more on long term and future jobs. Training and development programs can enhance the capabilities of employees to achieve organizational goals and effectiveness and efficiency of the operations within the organization. Trainings make better for business development and help the company to become more competitive and profitable. Training and development plays an important role in human resources management. One of the reasons is due to the significant changes of technologies in this modern era, where some business functions are becoming older and outdated. If the organization does not introduce new methods of accomplishing tasks and make changes to its existing business functions, the organization will fade out from its market eventually. Therefore, it is of paramount importance for an organization to implement training and development strategies to ascertain that the employees possess the skills and knowledge needed to operate the latest technologies. In addition, training and development programs will help to save cost for a company in the long run. An organization can launch training and development program to train and improve the skills of existing employees instead of hiring new employees to handle a project as the cost of training existing employees will be cheaper than hiring a new employee. Besides reducing the turnover rate of employees, effective training programs will help to increase job satisfaction, motivation and morale of employees. This is because employees will feel that the company cares for their welfare and appreciates their contributions, thus they will be loyal and work for the company for a long period of time. When a company gives its employees an opportunity to learn and develop new skills, they will feel that they have value in the company and try their best to contribute in building a stronger and more competitive organization. In short, training and development programs are essential for increasing pro ductivity, effectiveness and efficiency of an organization besides enhancing the image of the company. The major aim and objective of training and development is to add value to a firms human assets. These programs raise the capacity level of the company and help the company to overcome the rapid changes of technology in the globalized business world. Furthermore, it tends to increase the power of a company to compete with its competitors in the global market. Training and development programs also act as motivational tools to boost the enthusiasm of employees in performing their jobs. This will reduce the requirement for close supervisions and improve the effectiveness, efficiencies and performance of employees in the organization. Content Theories and Concepts Training and development is a set of planned programs and procedures aimed to improve employees capacity and organizational performance. The performance of employees in terms of ones attitude, behavior, skills and knowledge can be improved through the training programs implemented by an organization. Therefore, training and development programs can effectively improve the overall performance of the business. Trainings are normally targeted at technical staff, lower level management, middle and also senior level management. Normally, when programs are applied to lower and middle level management, they are known as trainings whereas when applied to senior level management, they are called development programs. Some general purposes of training and development are to enhance employees growth, improve the quality of workforce, bridge the gap between planning and implementation and help new comers. There are few relevant theories which are associated with training and development, namely the sensory stimulation theory, the reinforcement theory, the action theory, the experiential learning and the adult learning. Sensory theory states that when multi-sensory stimulation effect is great, learning takes place. In order words, efficient training will occur when the senses are inspired or stimulated. Some research found that 75% adults knowledge is learned by seeing, hearing and the other 13% is by other senses like smell, taste as well as touch. Reinforcement theory can be further classified as positive reinforcement and negative reinforcement. In positive reinforcement, trainee will repeat the desired behaviour; in negative reinforcement, trainee can strengthen behaviour when a negative condition is stopped. This theory focuses on the significance of experience, meaning, the development of insight and problem-solving skills. For instance, many trainers believe that trainees will develop problem-solving abilities when they are exposed to various situations and varied experiences. Action learning is a dynamic process that involves a group of people solving real-life problems. But at the same time, they must concentrate on what they are learning and how the learning can benefit the group members, the group itself as well as the organization as a whole. Nowadays, action learning becomes one of the key training and problem-solving tools for some large companies such as Nokia, Motorola, British Airways, US Department of Agriculture and Marriott. (Michael, 2004) Experiential learning defines learning as a process of creating the trainees knowledge via the transformation of experience. There are four stages in experiential learning. Firstly, the experiential learning is through concrete experience, which is putting something into practice. Secondly, it is through observation and reflection, in which one objectively analyzes the outcome. Thirdly, it is through abstract conceptualization, in which one review your conceptual understanding. Lastly, it is through active experimentation, which is experimenting to find solution. The diagram below shows the experiential learning cycle and the basic learning styles. stage.jpg Lastly, adult learning is a theory that holds six assumptions about how adults learn and this theory emphasizes on the value of the process of learning. There are six assumptions of adult learning, which are adults need to know why they need learning, readiness to learn, self-concept, motivation to learn, orientation to learning and learners experience. This approach is problem-based and collaborative rather than precept and also focus on more equality between the trainer and trainee. (Benefits and Problems, n.d.) In addition, there are two dimensions of training and development processes, which are the degree of formality and the balance between self-directed as well as other-directed learning. These two choices of the dimensions result in 4 overall methods. For instance, one can take a formal training to self-directed or other directed learning, likewise one can take informal training to self-directed or other directed learning. Trainers make decision about what approach to be taken into training depending on several factors, such as the amount of money which can be invested for training, timeliness of training needed, specificity and complexity of the skills and knowledge needed as well as capacity and motivation of the learner. Undeniably, formal and other-directed learning and development programs are more expensive than other approaches. However, through this approach learner can achieve the desired skills and knowledge in a timely basis. This form of learning is mostly used in colleges, universities and training centres, which normally grants diplomas and certificates. Employee development plans is another form of formal and other-directed training. Employee development plans help to identify performance goals, the ways to achieve the goals, by when and whom to verify their result. Besides, in formal and self-directed training, learner should set his or her own learning goals, methods and means to verify the accomplishment. For example, supervisors and employees work together to achieve formal and self-directed learning in the workplace, at the same time they collaborate to accomplish continuous learning for continued productivity and learning. Informal training and development is more casual and incidental. Normally, there are no specific training goals and ways to evaluate their level of accomplishment of goals. Make an example of informal and other-directed training, supervisors send their employees to training regarding sexual harassment in the workplace. Informal and self-directed learning can be very low cost and this training approach may take longer time than other-directed forms. However, the learner must have the capacity and motivation to pursue their own training. For example, there are informal discussions among employees on a certain topic or organizations sending their employees to attend talks by famous speakers, as long as the learners select the activities and topics by themselves. (Carter Mcnamara, n.d.) Contributions and Significance Training and development programs can contribute to an organization by helping it to save cost. Normally, a successor will be trained by someone who is an expert in a particular field to refill a position if there is a sudden vacancy within the organization. This can help the company to save recruiting cost, training cost, and keep the organization operating smoothly. By this way, the company need not hire someone outside the company to train since the training is easily attainable by present employees. Training the successors is better than recruiting people from outside of the organization. In addition, recruiting professional with high skills is much more expensive than training current employee to acquire those skills. Secondly, training and development can improve the relationship between bosses and subordinates. Training programs will involve different levels of employees in an organization and this increases communication among each other. When the communication breakdown between bosses and subordinates, the business will suffer, the tension will increase and cause other negative consequences to happen. Through training and development process, they can understand their jobs better; therefore some accidents and misunderstanding can be avoided. At the same time, productivity of employees may increase. Thirdly, training and development will lead to an increased profitability and more positive attitude towards an organizations goals. These can be done by enhancing employees knowledge and polishing their skills at all levels within an organization. When the satisfactions of customers are fulfilled by well-trained employees, this will increase the number of repeated business. At the same time, the reputation of the company is also enhanced because of good services performed by the employees. Therefore, training and development helps an organization to achieve competitive advantage over others in the industry. Case Development Companys Background Resorts World Sdn Bhd was a private limited company established in year 1980. In year 1989, the company was listed into the Kuala Lumpur Stock Exchange market to become a public listed company on 14 July. It was subsequently renamed as Resorts World Bhd, in which this company name had been used from year 1989 to 2009. Resorts World Bhd then changed its name again to Genting Malaysia Berhad on 18 June 2009 and this name has been used until today. As everyone knows Resorts World Genting is built in the high mountain areas; the cool and refreshing air is an indispensable factor in attracting visitors. Besides, Resorts World Genting excels in offering full-of-fun entertainment attractions and the luxurious international class destination, in order to satisfy different cultures and needs of tourists. Generally, Resorts World Genting has established six hotels, namely the First World Hotel, the Theme Park Hotel, the Awana Hotel, the Maxims Genting, the Resort Hotel and the Highlands Hotel. The First World Hotel with a total of 6,118 rooms was the Worlds Largest Hotel according to Guinness World Records (Knowles, 2011). In addition, Resorts World Genting also offers close to 200 distinctive dining outlets and shopping stores, business convention facilities and mega shows. The most attractive features of the company are the two theme parks with more than 40 rides and non-stop entertainment. Adult Bumper Car, Flying Dragon, 4D Motion Master, Ride de Paris and other entertainment facilities are provided in indoor theme parks. Moreover, outdoor theme parks provide more fun rides than indoor, such as Pirate Ship, Spinner, Flying Coaster, Corkscrew, Boating, Dinosaur land and Rodeo Rider, which have successfully attracted visitors from all walks of life. Resorts World Genting also monopolizes the legal gambling market in Malaysia as it operates the one and only casino in Malaysia. Many locals frequent the casino to gamble. The casino offers international gambling games such as Tai Sai, Baccarat, Roulette, Blackjack, slots and Pokers. Resort World Genting not only operates the entertainment facilities but also the longest cable car system in Southeast Asia, named as Genting Skyway. The cable cars are crossing 3.38km from the hillside to Highlands Hotel at the peak. Therefore, it is obvious that Resorts World Berhad focuses its businesses in entertainment and tourism industry. Training and Development Practices, Advantages and Disadvantages of the Practices Resorts World Genting supports and promotes employee development and organizational effectiveness by pursuing personnel policies in training and development, which is in line with the organizational culture, mission and vision. The organization has been actively involved in providing high quality trainings, development programs and opportunities for career development of individual workers. In fact, Resorts World Genting recorded more than 8,500 employees attending internal and external training programs in year 2009. The various training programs carried out to produce competent workers include etiquette, grooming and personal impact, customer service and service delivery aimed at front-line employees and consistent departmental team-building activities. To improve productivity and effectiveness within the organization, Resorts World Genting offers internal trainings such as on-the-job training and job rotation from time to time. As an effort to support the Skim Latihan 1Malaysia (SL1M) launched by the Prime Minister in year 2011, Resorts World Genting has gone all out to provide on-the-job placements to unemployed or underemployed graduates with appropriate qualifications. This scheme requires candidates to achieve a minimum CGPA of 2.5 for a degree from any recognized tertiary institution and possess the ability to converse in Bahasa Malaysia and English. Shortlisted trainees will be given 2 to 3 months soft skill trainings and 9 to 10 months on-the-job training. During the training period, trainees will assist in organizational projects and departmental functions and involve in departmental or organization-wide planning and decision making. Subsequently, trainees are evaluated on their suitability for vacancies in Resorts World Ge nting. There are several advantages that can be yield through the on-the-job training. Resorts World Gentings effort has actually helped to enhance the employability of unemployed graduates to compete for jobs that match their qualifications. Through SL1M, trainees acquire necessary soft skills such as communication skills, critical thinking and organizational adaptability to increase their competency in the job market. As the organization usually customizes the learning to fit business purposes, trainees will be well-prepared to perform real job tasks because they will be taught to master the tools needed to perform their specific roles. Therefore, SL1M improves the quality and helps fresh graduates to be more marketable in the labor market. On the contrary, there are also certain drawbacks towards Resorts World Genting through the implementation of SL1M on-the-job training. This scheme lacks of consistency as the training is closely dependent on experienced senior workers to give out instructions that are purported to be essential in completing a task efficiently and effectively. As the instructions vary with each trainer, there is no standardized learning carried out across the organization. It is also insufficient for a trainee to learn the skills and knowledge from only a trainer. Besides, when there is no structured guidance on training lessons, trainees will only learn about the routines and solve daily problems that arise in the normal course of working. They will face difficulties and feel humiliated in the future when they are confronted with complex and rare problems which are not taught during the SL1M scheme. Under close supervision by a trainer, the trainee can be easily influenced by the trainers habits and attitudes towards various aspects of the job such as management and interaction techniques. They can quickly adopt lazy habits and take shortcuts in performing their tasks, which in return will bring unfavorable consequences towards Resorts World Genting. Resorts World Genting also offers Management Trainee Program which provides job rotation opportunities to potential employees. Its purpose is to discover and develop the next generation of leaders to hold higher managerial positions in the future by equipping them with the required skills, judgment and qualities of an effective manager. Under the Management Trainee Program of Resorts World Genting, trainees will be given the chance to conduct cross-functional assignments and special projects to develop leadership skills. The 18-24 months program allows trainees to explore different areas of the corporation such as Casino Operations, Theme Park Operation, Theme Park Technical and Human Resource. Successful trainees will be posted to Senior Executive or Assistant Manager positions. According to the official website of Resorts World Genting, 19 management trainees successfully graduated and recruited as permanent employees in year 2009. The Management Trainee Program has benefited Resorts World Gentings employees in many ways. Selected trainees will have good prospects in their career advancement as they are exposed to all facets of the business, from marketing to customer service, to human resource and operations. Thus, they can be easily promoted to a managerial position once a vacancy comes up within the organization. Besides, the program helps to identify and develop potential talents as a means of providing a good succession planning and enhancing morale in the organization. It helps to foster teamwork within the organization, promote good camaraderie and improve communication among teams because trainees usually collaborate with different team members at different levels. A major disadvantage of the Management Trainee Program is that successful trainees tend to be more self-centered and expect preferential treatment such as higher compensation and benefits from the organization. They might think high of themselves with the qualifications possessed. As the management trainees undergo job rotation, there is a tendency that the trainees could not master the operations and have an in-depth understanding of the functions in a department before switching to another department in just a few months. Consequently, they will become Jack of all trades and a master of none. The result might be harmful to the organization as these future-to-be managers might not be good managers. In addition, off-the-job learning is conducted by Resorts World Genting. Scholarships were awarded to 21 high-performing employees in the year 2009. Deserving employees received scholarships to further their studies at MAHTEC, Kolej Antarabangsa Genting Inti and Institute of Chartered Accountants in England and Wales (ICAEW). In year 2011, 22 scholarships worth RM1.7 million were awarded under the Genting Malaysia Education Fund to outstanding employees and other external recipients. Moreover, the organization partners with colleges and universities and professional associations such as Genting INTI International College (GIIC), ACCA, CIMA and ICAEW to provide the opportunity for employees to enhance their qualifications. For instance, Resorts World Gentings Finance Department has been recognized by professional accountancy bodies such as ACCA, CIMA and ICAEW to provide trainings to accounting fields employees to become qualified accountants. One of the advantages of Resorts World Genting offering further studies opportunities is that the employees with higher qualifications and professionalism can contribute more to the organization in various aspects of the organization. These professionals such as accountants, risk management experts and investment analysts can make better planning, professional evaluations and decisions for the organization in the business dealings. This will in turn help Resorts World Genting to minimize cost, maximize profits and penetrate into more profitable markets in various countries. When the organization has a good reputation of offering scholarships to high-performers, there will be a larger pool of qualified unsolicited candidates for the organization to make selection for a vacancy. Therefore, Resorts World Genting is less likely to face the problem of lack of qualified candidates for selection process. However, offering scholarships might be costly to Resorts World Genting as the organization has to fork out a whopping amount to support the increasing cost of living and tuition fees of scholarship recipients. This is much more expensive compared to other internal training programs. The organization also faces the risk that it might lose its high-quality employees after they have finished their studies. This is because when the high-performers have completed their duration of work as stipulated in the scholarship agreement, they might be poached by Resorts World Gentings competitors by being offered a higher compensation and more benefits. Furthermore, Resorts World Genting has also organized many seminars and conferences to help develop the professionalism of the senior management. For example, in October 2011, the organization carried out the 23rd Genting Malaysia Senior Managers Conference in Awana Kijal, Terengganu to encourage workers to be passionately committed to achieving the organizations goals and core values. Last but not least, besides organizing departmental team-building activities, Resorts World Genting emphasizes on work-life balance programs which improve employees wellbeing. To highlight holistic development of all levels of employees, the organization has also organized sports events and self-improvement activities. Some of the programs involved in inculcating team-spirit and lifelong learning include Coaching Leadership A Future for Women in Leadership, Sexual Harassment in the Workplace, Labour Day celebration and Genting Employee Carnival. The conferences organized by Resorts World Genting have benefited the organization as the senior managers and top management have the chance to exchange various viewpoints regarding the course of businesses run by the organization. This encourages communication and collaboration among all levels of managers of different departments within the organization instead of emphasizing on only one department. As a grand decision made by one department affects another, it is essential that all departments involved discuss and analyze a matter before making a final decision. Besides, the programs and activities carried out help to drive the behaviors and personal goals of employees to be in line with the organizational purpose, which in turn contributes to a highly-productive working environment. These activities are effective motivators for the employees to perform better and achieve organizational objectives. In contrast, attending various seminars and programs may be a loss of productivity and a waste of time for the employees of Resorts World Genting. Discouraged workers tend to take these activities as distractions to escape from work. There are also times that the information presented during seminars or the activities organized do not interest a particular individual. Moreover, the information presented by external parties may be incorrect, flawed and biased. The information cannot appeal to all the needs of the employees from different departments in the organization and it may be just a reiteration of what the employees have known. What the speakers provide are mostly theoretical and these theories cannot be applied in real-life situations due to various factors. The above are the human resource practices implemented by Resorts World Genting to ensure the effectiveness and efficiency of the employees. There are advantages and disadvantages for each activity organized by the organization. The top managers should look into the boon and bane of a practice before implementing it to maximize productivity within the organization. Critiques of Practices on the Effectiveness of the Company There are several critiques on the effectiveness of training and development practices implemented by Resorts World Genting on the normal course of business. The first method used by Resorts World Genting is on-the-job training, which is Skim Latihan 1Malaysia (SL1M). This method mainly helps the unemployed or fresh graduates to brush up their qualifications so that they have the capacity to meet the skills and knowledge needed by the jobs. This scheme is actually less effective to the operations of the organization as there is no structured and detailed handbook or guidelines to follow. Since this scheme has so many disadvantages such as inconsistency in training, too subjective and only dependent on one senior worker for each trainee, it would be cost-consuming to retain workers which are not well-trained. In long-term, this method will reduce the productivity of the company. Therefore, SL1M might be useful in decreasing the unemployment rate in the country but this scheme is unfavorable towards Resorts World Genting as it reduces the effectiveness of the organization. The second method applied by Resorts World Genting is job-rotation trainings that are offered to train potential employees to hold managerial positions in the future. Overall, the management trainee program increases the productivity and effectiveness of the organization. The disadvantages of the management trainee program are minor as they can be easily eliminated through some modifications of the program. This program usually has a higher requirement from its trainees as the trainees must be able to work under high pressure. Since they will be exposed to the functioning of every department within Resorts World Genting, they will be able to master all the operations when they have completed their training. Thus, the high-performing and well-trained employees will be able to manage high positions effectively and meet the organizational goals. In addition, Resorts World Genting also provides off-the-job learning by offering scholarships and opportunities to further studies to high-performing employees. This will be cost-saving in a way that the actual amount spent on scholarships is much lower than the cost of recruiting and selecting a new employee. The organization will have low turnover rate as this increases the job satisfaction of the employees. It will also be able to retain its pool of talents, and this human asset will provide comparative advantage to the organization to compete with other competitors. Professionals trained by the organization could make better professional analysis and decisions which in turn will increases the effectiveness in the business dealings. Therefore, off-the-job training increases the effectiveness and efficiency of Resorts World Genting in the long-run. Seminars and talks organized by Resorts World Genting appear to be less effective in training the employees as majority of these seminars involve only theoretical presentation. It is also not cheap to invite external speakers to give talks to the employees which will then be considered as a waste of time. As it is difficult to control human behavior, the company also cannot avoid the fact that some lazy employees take this chance to escape work. In short, organizing seminars and talks would decrease the effectiveness and productivity of the operations in Resorts World Genting. Recommendation There are some recommendations for Resorts World Genting to improve their training and development programs. First and foremost, there are few recommendations to increase the efficiency and effectiveness of on-the-job training, which is Skim Latihan 1Malaysia (SL1M) implemented by Resorts World Genting. The organization can set a standardized and structured on-the-job training scheme, alongside with clear and detailed handbook for every trainer and trainee. Trainers can follow the scheme and handbook which detail all workplace procedures to train the new employees and make sure that the trainees fully understand their jobs. Besides, Resorts World Genting has to choose the trainers carefully. Trainers must achieve the level of qualification required to train the new employees and the organization must make sure that they do not show bad habits or examples. This is because a good trainer will influence a trainee to become a good employee in the future. Besides teaching the trainees on how to solve their daily problems, the experienced trainers should also emphasize on rare and potential probl ems that might happen in the future, or at least the trainees are taught about these problems using theories. Furthermore, Resorts World Genting can assign more supervisors to observe how trainers and trainees work in their positions and require weekly report from the trainers. Trainers and trainees will then concentrate and pay more effort on their jobs because they do not wish to obtain bad comments in their report. Secondly, there are some recommendations for Management Trainee Program. Resorts World Genting can first try to observe the characteristics of potential employees and then decide which department is suitable for the individuals. Besides, managers can also interview the potential employees and tests their abilities in each and every sector. This can help to enhance the skills and knowledge that the management trainee lacks in a particular sector. Furthermore, Resorts World Genting also can set the period of job rotation longer. Potential employees can learn and discover more on a post before they change to another position if the job rotation duration is longer. Since these potential employees are going to handle managerial positions in the future, it is important for them to practice job ethics. Therefore, Resorts World Genting should show their employees that the organization emphasizes ethical ways of doing jobs. This will influence the employees and may change their decisions and actions to become more ethical in performing their job. In addition, to achieve cost-effectiveness, Resorts World Genting can offer their employees scholarships to further studies in local educational institutions instead of overseas. The tuition fees in local educational institutions are much cheaper compared to those abroad. Furthermore, the cost of living is also lower than staying overseas. Resorts World Genting can also plan to set up their own educational institution instead of partnering with other colleges. By taking this initiative, Resorts World Genting can save much cost for scholarships and attract more students to study in

A Balance of Power :: Career Employment Businesses Essays

A Balance of Power Eliminating "co-dependent" behavior has become as important for employment health as it is for psychological well-being. Today’s workers are realizing that the only source of employment security is the security they create for themselves, by becoming self-reliant and career resilient (Brown 1996). Continued employment is tied to lifelong learning and ongoing skill development, practices that enhance career growth and the potential for career advancement and mobility. This trend toward career independence is reflected in the new breed of independent contractors and temporary workers who move from job to job and project to project, marketing themselves for temporary assignments in a variety of organizations rather than seeking permanent jobs. When the self-employed are counted, these "free agents" comprise more than 16% of the U.S. population, roughly 25 million people who are continually marketing their skills, abilities, and achievements to realize their employment goals (Pink 1997). Workers are recognizing the need to ensure their marketability to employers, and employers are facing increased pressure to make their organizations attractive to workers. In the current tight labor market, where workers remember job loss as an outcome of corporate restructuring and downsizing, company loyalty has gone by the wayside. Brown (1998a) reports that even newly hired workers are on the lookout for a "better" opportunity, with 50-60% of them changing jobs within the first 7 months of employment. To offset excessive turnover, many companies are offering advantages associated with free agency (Reich 1998): "flexibility in how, when, and where you work; compensation linked to what you contribute; freedom to move from project to project." This shared responsibility for employment has resulted in the evolution of various partnership arrangements. Formal employment contracts, which are designed to satisfy the needs of both employers and employees, are being developed through collective bargaining and contain employment stipulations that are agreeable to both parties (Brown 1997). Through such contracts, "employers provide the opportunities, tools, and support to help employees develop their skills and maintain their employability; the employees have the responsibility of managing their careers by taking advantage of the opportunities they are given" (ibid., p. 1). What are the implications of this shared responsibility? Today’s workers must be entrepreneurial. They must function as free agents, marketing themselves and the skills they can offer to employers who serve as "customers." How Can Career Development Programs Be Updated? Career development programs, although continuing to focus on career awareness, exploration, and development, must be updated to contain strategies for employment in the 21st century.

How do I know anything?

The Film The Matrix was a Box Office hit due to the idea it presented to the audience. Even though Descartes' Meditations inspired the film, the idea of living in a computer simulated environment was an interesting, original concept that had been created recently. It opened up a question, how do I know anything? It is possible that we may be living in a computer-simulated environment, or in a big dream of some sort. We are unable to prove any of this at the moment, which could then possibly lead to scepticism about this theory. The only real argument to support the theory is to use the fact that our government keeps information confidential from the public, for a number of reasons. This demonstrates that there are things that we do not know; therefore, we should not totally doubt what we do not know, and that we may be living in a simulated environment. There is also the problem of perception. It is easy for us to perceive something to be different to what it really is. Magicians use optical illusions to fool us. If we are living in a simulated environment, then how can we break ourselves away from the perception that we are in, to separate ourselves from the simulation, and find out what the other reality is like? The closest technology has come to simulating environments is virtual reality. The environment is simulated, allowing humans to interact, although they may be elsewhere. The graphics within virtual reality are still basic, and this is one of the reasons why we are able to recognise virtual reality as being different to reality. Another reason is that virtual reality does not cause you to feel pain. Whether Virtual Reality is comparable to the neural-simulated environment in The Matrix, VR is the closest thing we have to relate to the theory. However, VR could be as real as reality if it had realistic models of physics (e.g. feather and coin fall at the same rate in a vacuum), better graphics, and the ability to stimulate the body into experiencing physical feelings of pain, heat and cold, etc. Another problem with doing this is having a computer powerful enough to process all this information via calculations. IBM have developed a supercomputer that can calculate the force of nuclear explosions. Does a computer exist powerful enough to simulate the reality we live in exactly? If it does, then the theory proposed by the film could be right. Another concern brought up by the film was about A.I. (Artificial Intelligence). In the film, A.I. developments created intelligent, living computers. Machines are physically better than man in many ways. They do not excrete, need tea breaks at work, sleep, be lazy, require wages, things that humans do. They are more efficient than humans. However, Humans have consciences, imaginations, and the ability to think. Computers do not have this. If computers did have this, they may be worth more than human life. Once recognising their status and power, it is possible that they may consider the human race to be inefficient, and may then start to eliminate humanity, like in The Matrix and The Terminator. This is something we have to be wary about when we decide to improve A.I., whether it be in industrial machines, home appliances, or computer games. If AI started to have a mind of its own, would anyone be willing to corrupt it, and turn it against others? It could be something terrorists would do to disrupt the activities of Governments around the globe? It may not be possible for machines to be a living, independent-thinking species. Computers work by calculations. Let us take an example. Home appliance in the future; greets person as they get in the door. A sensor will detect that the door is opening. It activates another smart sensor to identify that person. It is the house-owner. It greets with ‘hello'. The house-owner says ‘hello' back. The appliance uses a sensor to detect the reply, and assesses it not only for vocal identification, but to determine what mood the person is in. It will then choose a speech passage suited to the mood of the person. E.g. the person has a cold, so the computer tells the person that they are making a warm glass of Lemon and Honey for them, and ordering for a prescription of medicine to the doctor. Another sensor in the house will scan the person and send the details of the cold to the doctor, allowing the doctor to prescribe the right medication. The person will say ‘thanks', and the appliance will say ‘your welcome'. All this could happen just by entering the door and saying hello. The computer can display signs of compassion, but will not actually feel them. This will be a major mountain to conquer in the development of Artificial Intelligent Life. Commercially, Artificial Intelligence is still under development, and will take some time before it can resemble anything human. Overall, Technology will get better, and maybe we will discover if the simulated neural environment theory is right.

How Women Are Portrayed in Media - 6769 Words

Common female stereotypes found in the media have a powerful influence over how society views women and how women view themselves. What is the media portrayal of women today and how does this impact how young girls perceive themselves? With programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlighting a womans thigh and butt to sell sneakers, it may be difficult for society not to be influenced by the overwhelming message to objectify women. Negative Female Stereotypes Female stereotypes in the media tend to undervalue women as a†¦show more content†¦Rina, who was interviewed by Marà ­a Suà ¡rez on FIRE’s first Internet Broadcast at the Beijing +5 women’s conference in New York writes a column called â€Å"At Large† for the Philippine Daily Inquirer, and is an activist and national chair of a women’s political party called â€Å"Philipinas Advance.† â€Å"Many women have said that the media coverage (of rape or other violence) was like a second assault all over again, because of their insensitivity in using pictures, publishing names, and other violations of privacy,† said Rina. â€Å"And the way they portray violence reinforces stereotypes, when they focus on the appearance of the victims, especially if they are young, attractive, or are questioning the way they were dressed.† FIRE is producing live daily Webcasts June 4-9 in New York during the UN Special Session of the Beijing +5 Conference on Women, which has attracted over 10,000 women activists, journalists and government delegates. The daily programs in Spanish and English focus on the role of media in relation to each of the 12 critical areas of concern of the Beijing Platform for Action. The first program focused on violence against women. In addition to describing how media tend to portray women who are victims of violence, Rina talked about her efforts as an activist to raise awareness of this issue among journalists, especially those of the younger generation.Show MoreRelatedHow Are Women Portrayed in the Media?700 Words   |  3 PagesQ1. How are women portrayed in the New Zealand media? -Consider Bonds advert -Jane Jetson info, Source 19 -NZ Stats/ examples †What is generic is replaceable. With youth and beauty, then the working woman is visible, but insecure, made to feel her qualities are not unique. But, without them, she is invisible-she falls literally ‘out of the picture’†-Beauty Myth Not only women but all people are constantly pigeonholed into categories within the media, people are categorized and prejudicedRead MoreHow Women are Portrayed in the Mass Media Skinny. Sexy. Obedient. Ditzy. Perfect.800 Words   |  4 PagesHow Women are Portrayed in the Mass Media Skinny. Sexy. Obedient. Ditzy. Perfect. Submissive. This is how women are portrayed is this how women really are? Mass media is always sending out messages of how women should act, look, and think. Mass media portrays women in many fictitious ways. Women are frequently seen as sexual objects in order to sell things, attract others, for entertainment and a variety of other things. Many female celebrities such as models, actors, and singers are very slimRead MoreThe Portrayal Of Women During The Arab World1651 Words   |  7 PagesThe portrayal of women in the media is a global phenomenon that many nations, countries and cultures struggle to find equality in the portrayal of gender throughout media systems. The Middle East and the Arab World is no exception to this phenomenon, recognizing and contributing to the negatively portrayed images of Arab women represented in the global mass media. For my research paper, I chose to focus on how women in the Arab World are breaking boundaries of these negative stereotypical imagesRead MoreGender Stereotypes In Mulan1673 Words   |  7 PagesThe way that groups are represented in the media often has a significant impact on how these groups are viewed in reality. The media is very powerful when it comes to raising awareness about certain groups, which is important to understand. What the media portrays is often what is perceived. Instead of using the media to strengthen stereotypes among people, the media should be used to stop stereotyping once and for all. While gender stereotypes do unfortunately exist, representations of gender inRead MoreTodays Unrealistic Body Expectations1311 Words   |  5 PagesModern society portrays good looking men to have broad shoulders, toned arms, six-pack abs, and a small waist while good looking women are viewed to have the characteristics of being slim and fit, having a small waist, lean hips, and perfect skin complexion. As a result, many people are affected by our own societys portrayals of good looking men and women that they feel pressured into doing whatever it takes and going through extreme measures, most of the time, spending countless hours in the gymRead MoreAre Women Portrayed in the Media?1366 Words   |  6 Pages#20 Professor: Guarracino English 1101-135 10 April 2012 Are Women portrayed in the media? The highlight on the latter raises a larger question about the radicalized sexual images of women today. It is most likely the society that is bombarded by the media’s usage of advertisements, television, billboards, magazines and internet. We are surrounded by the images that most people don’t have. Reality shows and entertainment are emulated and are the common choices for teens today. They mayRead MoreCertain Groups Being Incorrectly Portrayed in Media767 Words   |  3 PagesIn order to understand the current issue involving certain groups being incorrectly portrayed in media, it is important to first understand exactly what mass media is. There are a variety of technical definitions for the term â€Å"mass media.† According to Britannica, â€Å"Media is used to pass on information to many people in a society† (â€Å"Media†). Merriam-Wenster claims media is a â€Å"mean of communication that is designed to reach the mass of the people† ( â€Å"Mass Medium†). Recently, a spike of innovations hasRead MoreAsian Women As China Dolls1069 Words   |  5 PagesThis issue remain unsolved because of how media continue to present Asian women as China dolls typically Asian women are always portrayed as submissive, sexy, nymph, obedient, beautiful, Geisha, manipulative and either largely involved in human relationships or focused on home and taking care of the family. Just as consistent cultural views that women are sex objects, beautiful, thin, passive and dumb. You can see in the media that Asian female characters devote their energies improving their appearancesRead MoreThe Stereotypes Of African American Females Essay1575 Words   |  7 Pagesand by our parents. Whether they are positive or negative, African American females have to deal with these on a daily basis. Stereotypes often influence the way people view themselves and the way others view them. These are represented in American media, such as commercials a nd other advertisements. Reflection on Experience After watching one hundred commercials, I found that African American females are represented in 23% of the advertisements, which is a low frequency. According to the UnitedRead MoreMedia Portrayal Of Women And Minorities At The University Of Oregon876 Words   |  4 PagesFreeman and Debra Merskin , Professors and studies how the media portrays veganism and animal production at the University of Georgia, Debra also teaches and does research on the media portrayal of women and minorities at the University of Oregon . It is challenging that gender has been used construct characters. The authors portray different stereotypes in commercials or advertisements in general which are fast- food products and they urge how this stereotypes are presented .Furthermore they point

Lake Okeechobee And Environmental Pollution - Free Essay Example

Sample details Pages: 4 Words: 1290 Downloads: 2 Date added: 2019/04/15 Category Ecology Essay Level High school Tags: Water Pollutions Essay Did you like this example? For my ethical issue, I will be talking about lake Okeechobee and how the pollution from the environment are destroying our lakes and wildlife. It is the second largest fresh water lake in the United States. It is over seven hundred square miles. Don’t waste time! Our writers will create an original "Lake Okeechobee And Environmental Pollution" essay for you Create order A long time ago wetlands formed deposits and eventually made a lake. Rain, warmth and poisons have caused a flare-up of lethal green growth blossoms, which can cause medical issues. Presently, administrators in Florida need the representative to proclaim a highly sensitive situation over a green growth issue at Lake Okeechobee, the oceanic soul of South Florida. The issue begins at Lake Okeechobee. After overwhelming downpours, the Army Corps of Engineers discharged a huge number of gallons to alleviate weight on the lakes old earthen dam. Be that as it may, the water is crammed with synthetic compounds and supplements quite a bit of it overflow from business agribusiness and rambling advancement. At the point when that blend prepares in the late spring sun, the green growth populace detonates. The poisons and microbes deliver are unbelievably intense. They influence liver capacity. Neurotoxins they deliver so its a suite of extremely dangerous stuff that can execute natural life and truly affect individuals wellbeing. In South Florida, the biological system is the economy. The region flourishes off of a water based lifestyle and when that is removed there is next to one side. Business anglers cant angle when the majority of the fish are dead and coasting on the river ways from green growth sprouts and destructive saltiness levels. All water exercises whether it is drifting, skiing, paddle boarding, or simply getting a charge out of multi day out in the water, are stopped in light of the fact that the low saltiness of the water is the ideal reproducing reason for substance eating microscopic organisms called vibrio unifaces, which killed two individuals a year ago in South Florida and left a large number of people wiped out. These estuaries and waterfront biological systems that are by and large totally wrecked and slaughtered are territory for more than 4,300 types of plants and creatures, including many imperiled and undermined species, the most biodiverse environment in North America. Individuals are kicking the bucket, dead, debilitated, or out of a vocation with nothing to take a gander at in their once lovely and flourishing town yet dead stream life and darker water. Nothing is being finished. The State Legislators of Florida are turning a visually impaired eye to the harm that can undoubtedly be ended and in the long run switched to satisfy themselves by keeping the enormous cash of Big Sugar glad instead of reasoning of the numerous creatures that are languishing over the few. By releasing the harming waters to the ill-advised areas, the Army Corps of Engineers who are controlled by the State, are putting a conclusion to the lives of numerous creatures that they could without much of a stretch s pare. The absence of thought of all associated with the basic leadership of depleting of Lake Okeechobee is ludicrous. Floridians are going to bat for their conduits and their natural life and to spare the lives that cant spare themselves and the legislature is doing nothing to help because of the absence of comfort that the circumstance has. In due time, South Floridas most delightful shorelines, streams, most valuable estuaries, South Floridas aquifer and the Everglades will be harmed destroyed notwithstanding the endeavors of those competing to spare it, with the answer for the majority of the issues inside arms reach because of the disregard of the states administrators of its most profitable resource. The bill that gutted water regulations is in full effect and is already under way and moving fast. The bill prodigiously passed the two councils of the Legislature. Under the new law, dirtying homesteads can meet guidelines by holding fast to Best Management Practices, for example, building wall to keep creatures out conduits. However, tree huggers said that there are steps the bill could have taken with regards to observing these ranches, such as including the Florida Department of Environmental Protection. Rather than giving more capacity to the Florida Department of Environmental Protection to reduce contamination, the bill put more mistake under the control of Department of Agriculture and Consumer Services. This bill additionally guides the Secretary of the Army to adjust activities of current ventures to guarantee that general wellbeing and security, as characterized above, is the prime thought. The Secretary will build up a Master Operational Manual to guarantee that the tasks are figured out how to ensure general wellbeing and security. The bill does not modify the water rights minimal between the State of Florida and the Seminole Tribe, nor lessen access to water for the Miccosukee Tribe. The bill additionally wont obstruct the development of CERP and CEPP ventures. For instance, they singled out an arrangement for observing wasteful water licenses. The law requires inefficient utilized grants for funnels with an inside distance across of 8 inches or more. Before this, utilities needed to have a destructive utilize allow for more pipes under 8 inches, too. The truth of the matter is, mechanical polluters have been utilizing open waters as their shabby, private sewers for a considerable length of time. Presently, they are conveying significant political and money related powers to battle against clean water principles that people in general overwhelmingly underpins. It is the ideal opportunity for Florida to set up cutoff points on the water contamination that compromises families wellbeing and drinking water. This contamination is harming the waterways, lakes and streams that supply the water to kitchen taps. Floridians merit clean drinking water, not water contaminated with sewage, compost and excrement spillover. Water contamination is influencing the earth and human wellbeing and prosperity. One of the biggest natural issues is with manures running off into conduits. Additional supplements, for example, nitrogen can cause green growth sprouts. Conceived in more profound water, the red tides are conveyed to shore by flows and winds. This red hold has spread over a 100-mile stretch of drift, yet it is an uneven intrusion. The ruddy oceans wax and melt away relying upon the day and even the hour, in light of conditions. Contamination from inland sources, especially composts, can wash into the sea and give fuel to destroy the ecosystem. In any case, the minor animals have numerous nourishment sources. Lake Okeechobee has turned into an ideal petri dish for a few strains of microorganisms as of late, as a multiplication of farmland and towns has spilled nitrogen and phosphorous-based composts into the watershed. The harmful stew was supercharged when Hurricane Irma constrained a surge of extra contaminated spillover into the lake. Cyanobacteria slurped up the additional supplements, recreating exponentially in Floridas rebuffing summer warm. The green growth creates a poison that can gag creatures as well as in people cause migraines, sore throats, spewing, looseness of the bowels and pneumonia. Long haul introduction to some green growth blossoms has been connected to liver malignancy and neurological maladies, for example, Alzheimers. In any case, subsidizing for huge scale fixes is rare. Thus, much contamination has gathered in the lake base, it would take a long time for it to scatter, regardless of whether new contamination from sugar ranches, dairies and different sources could be closed down. Nothing unexpected, at that point, that the contamination crisis has turned into a political problem area in various races including the wounding challenge for U.S. Senate that pits Bill Nelson, the Democratic officeholder, against Rick Scott, the states Republican representative. Nelson has slammed Scott for cutting controls on contaminating ranches and organizations. Scott countered that Nelson has done little to satisfy gu arantees to tidy up Okeechobee.

Female Composers And Performers Were Not Very Common

Clara Schumann Female composers and performers were not very common. If you look back on famous composers, you will find that there are mostly male composers. Out of the shadows of the males, came in very known composer. Her name was Clara Schumann. Not only was she a composer, but she was also a famous pianist. Clara started piano at a very young age. A big part of Clara’s life was her family. She was a very brilliant composer and pianist, and that is why we remember her today as one of the most famous composers. Clara Wieck Schumann was born on September 13, 1819 in Leipzig, Germany. Clara’s parents were Friedrich Wieck and Marianne Wieck. She had two brothers, Alvin and Gustav. The name Clara means bright or shining. As soon as Clara†¦show more content†¦Robert and Clara became very fond of each other, and asked Friedrich if he could marry Clara. Friedrich refused and did all he could to keep them from getting married. The couple filed lawsuit, and won. Clara and Robert got married on September 12, 1840. They had eight children, and their names were: Marie, Elise, Julie, Emil, Ludwig, Ferdinand, Eugenie, and Felix. Clara Still kept performing, even without the support from her husband. Robert too was a composer, but Clara played many of his works for him because he could not perform them due to a hand injury. Robert became very aggressive and depressive and was sent to an institution. Clara was left all alone to take care of the kids. Clara was not allowed to visit Robert a t the institution, she depended on friends to visit him and sent her letters about how he was doing. It wasn’t until the end of his life that she was finally able to visit him. This is what she wrote about her time with him: He smiled at me and embraced me with great effort, because he could no longer control his limbs. Never will I forget it. For all the world s treasures, I wouldn t exchange this embrace. My Robert, that s how we have to meet again. With what effort I had to search for your beloved expressions. What a picture of pain (Out of the Shadows†¦). Robert suffered from a mental illness and died in 1856. Four of their kids also died before Clara did. Clara focused her music career on Robert s pieces

Marketing Management And Communications â€Myassignmenthelp.Com

Question: Discuss About The Marketing Management And Communications? Answer: Introduction: Bollinger Motors is a new American company founded by the entrepreneur, Robert Bollinger. Recently, the organization has unveiled their first sport utility truck namely the Bollinger B1 which can go up to 200 miles range within the price of $60,000. The look of the car is quite attractive which can easily compete with the Land Rover Defender and the Jeep Wrangler (Schlegelmilch, 2016). As stated by the CEO of the company, being a new company in the global automobile market, the B1 Bollinger comes with a dark gray aluminum body which is riddled with the bolts. Also, it should be noted that the B1 Bollinger is called the utility truck as it breaks the idea of other EV cards. It has Bluetooth connectivity, AM/FM receiver, and Aux inputs, however there is not any touch screens. The car offers a small LCD display and analog battery indicator. The car has been developed with the idea of offering a different kind of driving experience; however, the product requires a well-designed marketing plan for entering the global automobile market (Baker, 2014). This involves a SWOT and competitor analysis of the existing market and fixing the mission, marketing and financial objectives, placing the digital marketing communication and monitoring the plan. This report will also plan the action program for the company for next six months. SWOT analysis and Competitor analysis: The automobile industry is a representative of faster growth as it allows people to travel, work and live in an innovative way and brings numerous technological advancements. Considering the political and legal issues in the developed countries such as US, UK, Australia, have helped the industry to grow more (Wu, 2015). This product is offering the first electric and all wheel driving SUV which is specifically designed by both the off and on road fanatics. The car has dual motors, both front and rear which is capable of producing more speed and power and pulling more weights. It can also attain 0-60 km/h in 4.5 seconds. The car has anti-lock disc brakes and hydro pneumatic suspension (Atkinson, 2016). The braking system is regenerative. Therefore, the car is all set to offer a different experience to the rider. Weakness The global automobile industry already has dominating competitors such as Ford, Toyota and several others. Therefore, it would be very difficult for a new car company to position their brand and their product (Tansel, 2015). Along with that, the organization does not have much experience in the market, which can be a hindrance for them in predicting the market situation. Opportunities The car is offering various facilities which were not offered by any other car before in the market, therefore the customers can be more interested to the car (Atkinson, 2016). The car is also offering an eco-friendly and pollution free experience to the customers. The established companies in the international market can be a serious threat to the company. The company should always keep a continuous watch on the competitors so that they can deal with the strategies which can be threatening to their business. The organization should keep a constant watch whether they are lowering their prices or initiating innovative strategies for advertising or digital communication (Piercy, 2014). Therefore these activities can act as threats for a new company which can affect the sales to a great extent too. Also, the price of Bollinger B1 is quite high which may act as a threat as well. Competitor analysis For analyzing the competitors in the market, this report will utilize the Porters five forces model. Threat of the new competitors in the market: The chances are low to medium. As the manufacturing of the cars take quite huge amount of investments and there are various legal formalities for entering the market, there are comparatively lesser chances of having more competitors in the market (Charter, 2017). Bargaining power of the suppliers: The chances are low to medium as the suppliers tend to associate with other companies easily. Bargaining power of the buyers: The chances are high. Most of the customers show high loyalty to their brands and cars. Therefore there are several options are there in the market (Piercy, 2014). Threats of the substitutes: The chances are high as well, as the company faces tough competitions from the existing brands and the hybrid cars that are made in Europe. Rivalry: The chances are medium to high. The Bollinger B1 is expected to face tough competition from Volkswagen, Toyota, Honda, Mitsubishi, BMW, Tesla, Mercedes Benz etc. Therefore there is a continuous rivalry in the market (Armstrong et al., 2014). Mission: The mission of the company is: To produce cars that are pollution less and eco friendly. To bring more technological advancements in the car To provide a luxury and reliable experience for the customers To increase the road safety To bring a car with innovative design To provide a better off and on road experience. To bring a car that has no extra consumption of fuel. Marketing objectives and financial objectives: The marketing objectives of the Bollinger B1 is focused on the raising the awareness about the new brand and its products and further services. Therefore the organization will follow these three marketing objectives for positioning their brand in the global market: Increase the sales: This is one of the major objectives of any brand. Marketing would always require a secured amount of return on investment which indicates to the sales increasing. Therefore the main focus of the organization would be to increase the sales to a great extent. Increase the product awareness: As the company is a new one in the automobile industry, it is very important to invigorate the awareness of product amongst the customers. There are several big players in the automobile industry; therefore this strategy would be a major one for the company which can help them to achieving the brand and product awareness. Brand management: In order to achieve a place within the public mind and maintain the place. Therefore some of the marketing objectives of the brand would aim achieving and maintaining the brand image within the market. Furthermore, there are several brands in the automobile market which enhances their brand image by running the innovative advertisements and reminding the customers about their brand. Some organizations even also utilize the tones and images for keep on reminding the customers about their product and services. The organization should focus more on being recognized in the global market and generate publicity. Financial objectives: Revenue growth: the most fundamental financial objective of Bollinger B1 will be to have a sustainable growth in the revenues. It mostly comes from the rigorous marketing and sales activities. Sustainability: Being a comparatively new brand in the market, it is very much possible that the brand would initially only think about their economic survival; however having a sustainable economic objective would help the companies to face the economic turmoil as well. Return on investment: The ROI can be applied to different situations such as the returns that are related to the productive equipment as the adequate revenue tend to justify the purchasing or manufacturing cost of the product. Marketing mix strategy and digital marketing communication plan: The marketing mix strategy is one of the tools to make the communication plan of the product. The marketing mix strategy is discussed below: The Bollinger B1 is the first electrical and all wheel driving SUV which is light weight and produces more power. This car has a design which is a little different from the other cars and has futuristic features. It is also highly eco friendly and creates less pollution (Armstrong et al., 2014). This factor affects all the other factors responsible for the marketing mix strategy. When it comes to the automobile industry, it can be observed that the prices are quite high, especially due to the car battery. Similarly, the pricing of Bollinger B1 is quite high, however, the organization should have a value based pricing scheme which can focus more values that are added with the product (Allen, Mueller Simmons, 2015). Placement The product is placed in the market through the suppliers and the distribution channel. As a new company, the budget for marketing would be very small; the organization should focus more on pulling the strategy by putting more emphasis on the specific features of Bollinger B1 (Malhotra Berger, 2016). The pull strategy would be quite apt in this situation. Promotion As the budget for marketing is limited for the Bollinger B1, the organization will focus more on digital communication and a promotional strategy that is internet based. This would be more effective than the conventional media (Scheepers et al., 2014). The public relations can be done through social media, digital communication and further promotional activities. These strategies will help the brand to create a brand and product awareness in the market, especially within the targeted segment of the customers. Action program: Action Plan Time Rigorous marketing through social media sites and other digital media sites 1-2nd month Creating a sense of brand awareness within the market 3nd moth Increasing the product awareness 4th month Creating a sustainable growth plan 5th month Focusing on getting highest revenue. 6th month Implementation and controlling of the plan: As the organization has taken the initiatives for creating different kinds of strategies fo preparing the plan to fail and controlling the plan for ensuring the previously set objectives are met and specifically in accordance with the standard business situation. The marketing managers of the company require making an appointment with the board of directors with the purpose of discussing the progress of the situation. This will also help the company that whether there is any chance of modifying the action plan. The main discussion of the meeting should be focused on the different kinds of strategies and how they are going to take the car. Considering the present situation, the company has launched a product that is innovative and associated with other technological constraints. Therefore, the company also requires monitoring the continuous exchange of marketing messages. Therefore the car will be easily placed within the targeted market segment. The digital communication blueprint of the car should be immediately framed and therefore the organization requires controlling the plan so that the customers can also act accordingly. The organization should focus more on the technology based and innovative marketing strategies that can influence the buyer behavior to a great extent. Furthermore, the digital strategy should include adapting the aggressive marketing policies and involve the company in different promotional strategies online. As the social media is offering a huge platform for the new business and products, it can be very much crucial for directing all the sales activities. Reference list Allen, B. H., Mueller, K., Simmons, J. (2015). Corporate and Marketing Strategy in Health Care: How Do the Investor-Owned and Not-for-Profit Hospitals Differ?. InProceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference(pp. 158-163). Springer, Cham. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Atkinson, D. (2016). CONCEIVING A MARKETING STRATEGY IN THE ERA OF DYNAMIC CAPABILITIES.Economic and Social Development: Book of Proceedings, 386. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Charter, M. (Ed.). (2017).Greener marketing: A responsible approach to business. Routledge. Gupta, V. K. (2017). Marketing Strategy: A War to Win.Journal of Management Science, Operations Strategies,1(1), 21-24. Malhotra, T., Berger, P. D. (2016). MARKETING STRATEGY AND INNOVATION AT MICHELIN.British Journal of Marketing Studies,4(5), 63-73. Piercy, N. (2014).Export Strategy: Markets and Competition (RLE Marketing). Routledge. Scheepers, C. E., Wendel-Vos, G. C. W., Den Broeder, J. M., Van Kempen, E. E. M. M., Van Wesemael, P. J. V., Schuit, A. J. (2014). Shifting from car to active transport: a systematic review of the effectiveness of interventions.Transportation research part A: policy and practice,70, 264-280. Schlegelmilch, B. B. (2016).Global marketing strategy: an executive digest. Springer. Tansel, A. K. (2015). Analysis of Tesla Motors Marketing Communications Strategy. Wu, Z. (2015). Study on the Marketing Strategy of China's Independent Brand Car-Taking Chery A3 for Example.Management Engineering, (19