A Balance of Power :: Career Employment Businesses Essays

A Balance of Power Eliminating "co-dependent" behavior has become as important for employment health as it is for psychological well-being. Today’s workers are realizing that the only source of employment security is the security they create for themselves, by becoming self-reliant and career resilient (Brown 1996). Continued employment is tied to lifelong learning and ongoing skill development, practices that enhance career growth and the potential for career advancement and mobility. This trend toward career independence is reflected in the new breed of independent contractors and temporary workers who move from job to job and project to project, marketing themselves for temporary assignments in a variety of organizations rather than seeking permanent jobs. When the self-employed are counted, these "free agents" comprise more than 16% of the U.S. population, roughly 25 million people who are continually marketing their skills, abilities, and achievements to realize their employment goals (Pink 1997). Workers are recognizing the need to ensure their marketability to employers, and employers are facing increased pressure to make their organizations attractive to workers. In the current tight labor market, where workers remember job loss as an outcome of corporate restructuring and downsizing, company loyalty has gone by the wayside. Brown (1998a) reports that even newly hired workers are on the lookout for a "better" opportunity, with 50-60% of them changing jobs within the first 7 months of employment. To offset excessive turnover, many companies are offering advantages associated with free agency (Reich 1998): "flexibility in how, when, and where you work; compensation linked to what you contribute; freedom to move from project to project." This shared responsibility for employment has resulted in the evolution of various partnership arrangements. Formal employment contracts, which are designed to satisfy the needs of both employers and employees, are being developed through collective bargaining and contain employment stipulations that are agreeable to both parties (Brown 1997). Through such contracts, "employers provide the opportunities, tools, and support to help employees develop their skills and maintain their employability; the employees have the responsibility of managing their careers by taking advantage of the opportunities they are given" (ibid., p. 1). What are the implications of this shared responsibility? Today’s workers must be entrepreneurial. They must function as free agents, marketing themselves and the skills they can offer to employers who serve as "customers." How Can Career Development Programs Be Updated? Career development programs, although continuing to focus on career awareness, exploration, and development, must be updated to contain strategies for employment in the 21st century.

How do I know anything?

The Film The Matrix was a Box Office hit due to the idea it presented to the audience. Even though Descartes' Meditations inspired the film, the idea of living in a computer simulated environment was an interesting, original concept that had been created recently. It opened up a question, how do I know anything? It is possible that we may be living in a computer-simulated environment, or in a big dream of some sort. We are unable to prove any of this at the moment, which could then possibly lead to scepticism about this theory. The only real argument to support the theory is to use the fact that our government keeps information confidential from the public, for a number of reasons. This demonstrates that there are things that we do not know; therefore, we should not totally doubt what we do not know, and that we may be living in a simulated environment. There is also the problem of perception. It is easy for us to perceive something to be different to what it really is. Magicians use optical illusions to fool us. If we are living in a simulated environment, then how can we break ourselves away from the perception that we are in, to separate ourselves from the simulation, and find out what the other reality is like? The closest technology has come to simulating environments is virtual reality. The environment is simulated, allowing humans to interact, although they may be elsewhere. The graphics within virtual reality are still basic, and this is one of the reasons why we are able to recognise virtual reality as being different to reality. Another reason is that virtual reality does not cause you to feel pain. Whether Virtual Reality is comparable to the neural-simulated environment in The Matrix, VR is the closest thing we have to relate to the theory. However, VR could be as real as reality if it had realistic models of physics (e.g. feather and coin fall at the same rate in a vacuum), better graphics, and the ability to stimulate the body into experiencing physical feelings of pain, heat and cold, etc. Another problem with doing this is having a computer powerful enough to process all this information via calculations. IBM have developed a supercomputer that can calculate the force of nuclear explosions. Does a computer exist powerful enough to simulate the reality we live in exactly? If it does, then the theory proposed by the film could be right. Another concern brought up by the film was about A.I. (Artificial Intelligence). In the film, A.I. developments created intelligent, living computers. Machines are physically better than man in many ways. They do not excrete, need tea breaks at work, sleep, be lazy, require wages, things that humans do. They are more efficient than humans. However, Humans have consciences, imaginations, and the ability to think. Computers do not have this. If computers did have this, they may be worth more than human life. Once recognising their status and power, it is possible that they may consider the human race to be inefficient, and may then start to eliminate humanity, like in The Matrix and The Terminator. This is something we have to be wary about when we decide to improve A.I., whether it be in industrial machines, home appliances, or computer games. If AI started to have a mind of its own, would anyone be willing to corrupt it, and turn it against others? It could be something terrorists would do to disrupt the activities of Governments around the globe? It may not be possible for machines to be a living, independent-thinking species. Computers work by calculations. Let us take an example. Home appliance in the future; greets person as they get in the door. A sensor will detect that the door is opening. It activates another smart sensor to identify that person. It is the house-owner. It greets with ‘hello'. The house-owner says ‘hello' back. The appliance uses a sensor to detect the reply, and assesses it not only for vocal identification, but to determine what mood the person is in. It will then choose a speech passage suited to the mood of the person. E.g. the person has a cold, so the computer tells the person that they are making a warm glass of Lemon and Honey for them, and ordering for a prescription of medicine to the doctor. Another sensor in the house will scan the person and send the details of the cold to the doctor, allowing the doctor to prescribe the right medication. The person will say ‘thanks', and the appliance will say ‘your welcome'. All this could happen just by entering the door and saying hello. The computer can display signs of compassion, but will not actually feel them. This will be a major mountain to conquer in the development of Artificial Intelligent Life. Commercially, Artificial Intelligence is still under development, and will take some time before it can resemble anything human. Overall, Technology will get better, and maybe we will discover if the simulated neural environment theory is right.

How Women Are Portrayed in Media - 6769 Words

Common female stereotypes found in the media have a powerful influence over how society views women and how women view themselves. What is the media portrayal of women today and how does this impact how young girls perceive themselves? With programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlighting a womans thigh and butt to sell sneakers, it may be difficult for society not to be influenced by the overwhelming message to objectify women. Negative Female Stereotypes Female stereotypes in the media tend to undervalue women as a†¦show more content†¦Rina, who was interviewed by Marà ­a Suà ¡rez on FIRE’s first Internet Broadcast at the Beijing +5 women’s conference in New York writes a column called â€Å"At Large† for the Philippine Daily Inquirer, and is an activist and national chair of a women’s political party called â€Å"Philipinas Advance.† â€Å"Many women have said that the media coverage (of rape or other violence) was like a second assault all over again, because of their insensitivity in using pictures, publishing names, and other violations of privacy,† said Rina. â€Å"And the way they portray violence reinforces stereotypes, when they focus on the appearance of the victims, especially if they are young, attractive, or are questioning the way they were dressed.† FIRE is producing live daily Webcasts June 4-9 in New York during the UN Special Session of the Beijing +5 Conference on Women, which has attracted over 10,000 women activists, journalists and government delegates. The daily programs in Spanish and English focus on the role of media in relation to each of the 12 critical areas of concern of the Beijing Platform for Action. The first program focused on violence against women. In addition to describing how media tend to portray women who are victims of violence, Rina talked about her efforts as an activist to raise awareness of this issue among journalists, especially those of the younger generation.Show MoreRelatedHow Are Women Portrayed in the Media?700 Words   |  3 PagesQ1. How are women portrayed in the New Zealand media? -Consider Bonds advert -Jane Jetson info, Source 19 -NZ Stats/ examples †What is generic is replaceable. With youth and beauty, then the working woman is visible, but insecure, made to feel her qualities are not unique. But, without them, she is invisible-she falls literally ‘out of the picture’†-Beauty Myth Not only women but all people are constantly pigeonholed into categories within the media, people are categorized and prejudicedRead MoreHow Women are Portrayed in the Mass Media Skinny. Sexy. Obedient. Ditzy. Perfect.800 Words   |  4 PagesHow Women are Portrayed in the Mass Media Skinny. Sexy. Obedient. Ditzy. Perfect. Submissive. This is how women are portrayed is this how women really are? Mass media is always sending out messages of how women should act, look, and think. Mass media portrays women in many fictitious ways. Women are frequently seen as sexual objects in order to sell things, attract others, for entertainment and a variety of other things. Many female celebrities such as models, actors, and singers are very slimRead MoreThe Portrayal Of Women During The Arab World1651 Words   |  7 PagesThe portrayal of women in the media is a global phenomenon that many nations, countries and cultures struggle to find equality in the portrayal of gender throughout media systems. The Middle East and the Arab World is no exception to this phenomenon, recognizing and contributing to the negatively portrayed images of Arab women represented in the global mass media. For my research paper, I chose to focus on how women in the Arab World are breaking boundaries of these negative stereotypical imagesRead MoreGender Stereotypes In Mulan1673 Words   |  7 PagesThe way that groups are represented in the media often has a significant impact on how these groups are viewed in reality. The media is very powerful when it comes to raising awareness about certain groups, which is important to understand. What the media portrays is often what is perceived. Instead of using the media to strengthen stereotypes among people, the media should be used to stop stereotyping once and for all. While gender stereotypes do unfortunately exist, representations of gender inRead MoreTodays Unrealistic Body Expectations1311 Words   |  5 PagesModern society portrays good looking men to have broad shoulders, toned arms, six-pack abs, and a small waist while good looking women are viewed to have the characteristics of being slim and fit, having a small waist, lean hips, and perfect skin complexion. As a result, many people are affected by our own societys portrayals of good looking men and women that they feel pressured into doing whatever it takes and going through extreme measures, most of the time, spending countless hours in the gymRead MoreAre Women Portrayed in the Media?1366 Words   |  6 Pages#20 Professor: Guarracino English 1101-135 10 April 2012 Are Women portrayed in the media? The highlight on the latter raises a larger question about the radicalized sexual images of women today. It is most likely the society that is bombarded by the media’s usage of advertisements, television, billboards, magazines and internet. We are surrounded by the images that most people don’t have. Reality shows and entertainment are emulated and are the common choices for teens today. They mayRead MoreCertain Groups Being Incorrectly Portrayed in Media767 Words   |  3 PagesIn order to understand the current issue involving certain groups being incorrectly portrayed in media, it is important to first understand exactly what mass media is. There are a variety of technical definitions for the term â€Å"mass media.† According to Britannica, â€Å"Media is used to pass on information to many people in a society† (â€Å"Media†). Merriam-Wenster claims media is a â€Å"mean of communication that is designed to reach the mass of the people† ( â€Å"Mass Medium†). Recently, a spike of innovations hasRead MoreAsian Women As China Dolls1069 Words   |  5 PagesThis issue remain unsolved because of how media continue to present Asian women as China dolls typically Asian women are always portrayed as submissive, sexy, nymph, obedient, beautiful, Geisha, manipulative and either largely involved in human relationships or focused on home and taking care of the family. Just as consistent cultural views that women are sex objects, beautiful, thin, passive and dumb. You can see in the media that Asian female characters devote their energies improving their appearancesRead MoreThe Stereotypes Of African American Females Essay1575 Words   |  7 Pagesand by our parents. Whether they are positive or negative, African American females have to deal with these on a daily basis. Stereotypes often influence the way people view themselves and the way others view them. These are represented in American media, such as commercials a nd other advertisements. Reflection on Experience After watching one hundred commercials, I found that African American females are represented in 23% of the advertisements, which is a low frequency. According to the UnitedRead MoreMedia Portrayal Of Women And Minorities At The University Of Oregon876 Words   |  4 PagesFreeman and Debra Merskin , Professors and studies how the media portrays veganism and animal production at the University of Georgia, Debra also teaches and does research on the media portrayal of women and minorities at the University of Oregon . It is challenging that gender has been used construct characters. The authors portray different stereotypes in commercials or advertisements in general which are fast- food products and they urge how this stereotypes are presented .Furthermore they point

Lake Okeechobee And Environmental Pollution - Free Essay Example

Sample details Pages: 4 Words: 1290 Downloads: 2 Date added: 2019/04/15 Category Ecology Essay Level High school Tags: Water Pollutions Essay Did you like this example? For my ethical issue, I will be talking about lake Okeechobee and how the pollution from the environment are destroying our lakes and wildlife. It is the second largest fresh water lake in the United States. It is over seven hundred square miles. Don’t waste time! Our writers will create an original "Lake Okeechobee And Environmental Pollution" essay for you Create order A long time ago wetlands formed deposits and eventually made a lake. Rain, warmth and poisons have caused a flare-up of lethal green growth blossoms, which can cause medical issues. Presently, administrators in Florida need the representative to proclaim a highly sensitive situation over a green growth issue at Lake Okeechobee, the oceanic soul of South Florida. The issue begins at Lake Okeechobee. After overwhelming downpours, the Army Corps of Engineers discharged a huge number of gallons to alleviate weight on the lakes old earthen dam. Be that as it may, the water is crammed with synthetic compounds and supplements quite a bit of it overflow from business agribusiness and rambling advancement. At the point when that blend prepares in the late spring sun, the green growth populace detonates. The poisons and microbes deliver are unbelievably intense. They influence liver capacity. Neurotoxins they deliver so its a suite of extremely dangerous stuff that can execute natural life and truly affect individuals wellbeing. In South Florida, the biological system is the economy. The region flourishes off of a water based lifestyle and when that is removed there is next to one side. Business anglers cant angle when the majority of the fish are dead and coasting on the river ways from green growth sprouts and destructive saltiness levels. All water exercises whether it is drifting, skiing, paddle boarding, or simply getting a charge out of multi day out in the water, are stopped in light of the fact that the low saltiness of the water is the ideal reproducing reason for substance eating microscopic organisms called vibrio unifaces, which killed two individuals a year ago in South Florida and left a large number of people wiped out. These estuaries and waterfront biological systems that are by and large totally wrecked and slaughtered are territory for more than 4,300 types of plants and creatures, including many imperiled and undermined species, the most biodiverse environment in North America. Individuals are kicking the bucket, dead, debilitated, or out of a vocation with nothing to take a gander at in their once lovely and flourishing town yet dead stream life and darker water. Nothing is being finished. The State Legislators of Florida are turning a visually impaired eye to the harm that can undoubtedly be ended and in the long run switched to satisfy themselves by keeping the enormous cash of Big Sugar glad instead of reasoning of the numerous creatures that are languishing over the few. By releasing the harming waters to the ill-advised areas, the Army Corps of Engineers who are controlled by the State, are putting a conclusion to the lives of numerous creatures that they could without much of a stretch s pare. The absence of thought of all associated with the basic leadership of depleting of Lake Okeechobee is ludicrous. Floridians are going to bat for their conduits and their natural life and to spare the lives that cant spare themselves and the legislature is doing nothing to help because of the absence of comfort that the circumstance has. In due time, South Floridas most delightful shorelines, streams, most valuable estuaries, South Floridas aquifer and the Everglades will be harmed destroyed notwithstanding the endeavors of those competing to spare it, with the answer for the majority of the issues inside arms reach because of the disregard of the states administrators of its most profitable resource. The bill that gutted water regulations is in full effect and is already under way and moving fast. The bill prodigiously passed the two councils of the Legislature. Under the new law, dirtying homesteads can meet guidelines by holding fast to Best Management Practices, for example, building wall to keep creatures out conduits. However, tree huggers said that there are steps the bill could have taken with regards to observing these ranches, such as including the Florida Department of Environmental Protection. Rather than giving more capacity to the Florida Department of Environmental Protection to reduce contamination, the bill put more mistake under the control of Department of Agriculture and Consumer Services. This bill additionally guides the Secretary of the Army to adjust activities of current ventures to guarantee that general wellbeing and security, as characterized above, is the prime thought. The Secretary will build up a Master Operational Manual to guarantee that the tasks are figured out how to ensure general wellbeing and security. The bill does not modify the water rights minimal between the State of Florida and the Seminole Tribe, nor lessen access to water for the Miccosukee Tribe. The bill additionally wont obstruct the development of CERP and CEPP ventures. For instance, they singled out an arrangement for observing wasteful water licenses. The law requires inefficient utilized grants for funnels with an inside distance across of 8 inches or more. Before this, utilities needed to have a destructive utilize allow for more pipes under 8 inches, too. The truth of the matter is, mechanical polluters have been utilizing open waters as their shabby, private sewers for a considerable length of time. Presently, they are conveying significant political and money related powers to battle against clean water principles that people in general overwhelmingly underpins. It is the ideal opportunity for Florida to set up cutoff points on the water contamination that compromises families wellbeing and drinking water. This contamination is harming the waterways, lakes and streams that supply the water to kitchen taps. Floridians merit clean drinking water, not water contaminated with sewage, compost and excrement spillover. Water contamination is influencing the earth and human wellbeing and prosperity. One of the biggest natural issues is with manures running off into conduits. Additional supplements, for example, nitrogen can cause green growth sprouts. Conceived in more profound water, the red tides are conveyed to shore by flows and winds. This red hold has spread over a 100-mile stretch of drift, yet it is an uneven intrusion. The ruddy oceans wax and melt away relying upon the day and even the hour, in light of conditions. Contamination from inland sources, especially composts, can wash into the sea and give fuel to destroy the ecosystem. In any case, the minor animals have numerous nourishment sources. Lake Okeechobee has turned into an ideal petri dish for a few strains of microorganisms as of late, as a multiplication of farmland and towns has spilled nitrogen and phosphorous-based composts into the watershed. The harmful stew was supercharged when Hurricane Irma constrained a surge of extra contaminated spillover into the lake. Cyanobacteria slurped up the additional supplements, recreating exponentially in Floridas rebuffing summer warm. The green growth creates a poison that can gag creatures as well as in people cause migraines, sore throats, spewing, looseness of the bowels and pneumonia. Long haul introduction to some green growth blossoms has been connected to liver malignancy and neurological maladies, for example, Alzheimers. In any case, subsidizing for huge scale fixes is rare. Thus, much contamination has gathered in the lake base, it would take a long time for it to scatter, regardless of whether new contamination from sugar ranches, dairies and different sources could be closed down. Nothing unexpected, at that point, that the contamination crisis has turned into a political problem area in various races including the wounding challenge for U.S. Senate that pits Bill Nelson, the Democratic officeholder, against Rick Scott, the states Republican representative. Nelson has slammed Scott for cutting controls on contaminating ranches and organizations. Scott countered that Nelson has done little to satisfy gu arantees to tidy up Okeechobee.

Female Composers And Performers Were Not Very Common

Clara Schumann Female composers and performers were not very common. If you look back on famous composers, you will find that there are mostly male composers. Out of the shadows of the males, came in very known composer. Her name was Clara Schumann. Not only was she a composer, but she was also a famous pianist. Clara started piano at a very young age. A big part of Clara’s life was her family. She was a very brilliant composer and pianist, and that is why we remember her today as one of the most famous composers. Clara Wieck Schumann was born on September 13, 1819 in Leipzig, Germany. Clara’s parents were Friedrich Wieck and Marianne Wieck. She had two brothers, Alvin and Gustav. The name Clara means bright or shining. As soon as Clara†¦show more content†¦Robert and Clara became very fond of each other, and asked Friedrich if he could marry Clara. Friedrich refused and did all he could to keep them from getting married. The couple filed lawsuit, and won. Clara and Robert got married on September 12, 1840. They had eight children, and their names were: Marie, Elise, Julie, Emil, Ludwig, Ferdinand, Eugenie, and Felix. Clara Still kept performing, even without the support from her husband. Robert too was a composer, but Clara played many of his works for him because he could not perform them due to a hand injury. Robert became very aggressive and depressive and was sent to an institution. Clara was left all alone to take care of the kids. Clara was not allowed to visit Robert a t the institution, she depended on friends to visit him and sent her letters about how he was doing. It wasn’t until the end of his life that she was finally able to visit him. This is what she wrote about her time with him: He smiled at me and embraced me with great effort, because he could no longer control his limbs. Never will I forget it. For all the world s treasures, I wouldn t exchange this embrace. My Robert, that s how we have to meet again. With what effort I had to search for your beloved expressions. What a picture of pain (Out of the Shadows†¦). Robert suffered from a mental illness and died in 1856. Four of their kids also died before Clara did. Clara focused her music career on Robert s pieces

Marketing Management And Communications â€Myassignmenthelp.Com

Question: Discuss About The Marketing Management And Communications? Answer: Introduction: Bollinger Motors is a new American company founded by the entrepreneur, Robert Bollinger. Recently, the organization has unveiled their first sport utility truck namely the Bollinger B1 which can go up to 200 miles range within the price of $60,000. The look of the car is quite attractive which can easily compete with the Land Rover Defender and the Jeep Wrangler (Schlegelmilch, 2016). As stated by the CEO of the company, being a new company in the global automobile market, the B1 Bollinger comes with a dark gray aluminum body which is riddled with the bolts. Also, it should be noted that the B1 Bollinger is called the utility truck as it breaks the idea of other EV cards. It has Bluetooth connectivity, AM/FM receiver, and Aux inputs, however there is not any touch screens. The car offers a small LCD display and analog battery indicator. The car has been developed with the idea of offering a different kind of driving experience; however, the product requires a well-designed marketing plan for entering the global automobile market (Baker, 2014). This involves a SWOT and competitor analysis of the existing market and fixing the mission, marketing and financial objectives, placing the digital marketing communication and monitoring the plan. This report will also plan the action program for the company for next six months. SWOT analysis and Competitor analysis: The automobile industry is a representative of faster growth as it allows people to travel, work and live in an innovative way and brings numerous technological advancements. Considering the political and legal issues in the developed countries such as US, UK, Australia, have helped the industry to grow more (Wu, 2015). This product is offering the first electric and all wheel driving SUV which is specifically designed by both the off and on road fanatics. The car has dual motors, both front and rear which is capable of producing more speed and power and pulling more weights. It can also attain 0-60 km/h in 4.5 seconds. The car has anti-lock disc brakes and hydro pneumatic suspension (Atkinson, 2016). The braking system is regenerative. Therefore, the car is all set to offer a different experience to the rider. Weakness The global automobile industry already has dominating competitors such as Ford, Toyota and several others. Therefore, it would be very difficult for a new car company to position their brand and their product (Tansel, 2015). Along with that, the organization does not have much experience in the market, which can be a hindrance for them in predicting the market situation. Opportunities The car is offering various facilities which were not offered by any other car before in the market, therefore the customers can be more interested to the car (Atkinson, 2016). The car is also offering an eco-friendly and pollution free experience to the customers. The established companies in the international market can be a serious threat to the company. The company should always keep a continuous watch on the competitors so that they can deal with the strategies which can be threatening to their business. The organization should keep a constant watch whether they are lowering their prices or initiating innovative strategies for advertising or digital communication (Piercy, 2014). Therefore these activities can act as threats for a new company which can affect the sales to a great extent too. Also, the price of Bollinger B1 is quite high which may act as a threat as well. Competitor analysis For analyzing the competitors in the market, this report will utilize the Porters five forces model. Threat of the new competitors in the market: The chances are low to medium. As the manufacturing of the cars take quite huge amount of investments and there are various legal formalities for entering the market, there are comparatively lesser chances of having more competitors in the market (Charter, 2017). Bargaining power of the suppliers: The chances are low to medium as the suppliers tend to associate with other companies easily. Bargaining power of the buyers: The chances are high. Most of the customers show high loyalty to their brands and cars. Therefore there are several options are there in the market (Piercy, 2014). Threats of the substitutes: The chances are high as well, as the company faces tough competitions from the existing brands and the hybrid cars that are made in Europe. Rivalry: The chances are medium to high. The Bollinger B1 is expected to face tough competition from Volkswagen, Toyota, Honda, Mitsubishi, BMW, Tesla, Mercedes Benz etc. Therefore there is a continuous rivalry in the market (Armstrong et al., 2014). Mission: The mission of the company is: To produce cars that are pollution less and eco friendly. To bring more technological advancements in the car To provide a luxury and reliable experience for the customers To increase the road safety To bring a car with innovative design To provide a better off and on road experience. To bring a car that has no extra consumption of fuel. Marketing objectives and financial objectives: The marketing objectives of the Bollinger B1 is focused on the raising the awareness about the new brand and its products and further services. Therefore the organization will follow these three marketing objectives for positioning their brand in the global market: Increase the sales: This is one of the major objectives of any brand. Marketing would always require a secured amount of return on investment which indicates to the sales increasing. Therefore the main focus of the organization would be to increase the sales to a great extent. Increase the product awareness: As the company is a new one in the automobile industry, it is very important to invigorate the awareness of product amongst the customers. There are several big players in the automobile industry; therefore this strategy would be a major one for the company which can help them to achieving the brand and product awareness. Brand management: In order to achieve a place within the public mind and maintain the place. Therefore some of the marketing objectives of the brand would aim achieving and maintaining the brand image within the market. Furthermore, there are several brands in the automobile market which enhances their brand image by running the innovative advertisements and reminding the customers about their brand. Some organizations even also utilize the tones and images for keep on reminding the customers about their product and services. The organization should focus more on being recognized in the global market and generate publicity. Financial objectives: Revenue growth: the most fundamental financial objective of Bollinger B1 will be to have a sustainable growth in the revenues. It mostly comes from the rigorous marketing and sales activities. Sustainability: Being a comparatively new brand in the market, it is very much possible that the brand would initially only think about their economic survival; however having a sustainable economic objective would help the companies to face the economic turmoil as well. Return on investment: The ROI can be applied to different situations such as the returns that are related to the productive equipment as the adequate revenue tend to justify the purchasing or manufacturing cost of the product. Marketing mix strategy and digital marketing communication plan: The marketing mix strategy is one of the tools to make the communication plan of the product. The marketing mix strategy is discussed below: The Bollinger B1 is the first electrical and all wheel driving SUV which is light weight and produces more power. This car has a design which is a little different from the other cars and has futuristic features. It is also highly eco friendly and creates less pollution (Armstrong et al., 2014). This factor affects all the other factors responsible for the marketing mix strategy. When it comes to the automobile industry, it can be observed that the prices are quite high, especially due to the car battery. Similarly, the pricing of Bollinger B1 is quite high, however, the organization should have a value based pricing scheme which can focus more values that are added with the product (Allen, Mueller Simmons, 2015). Placement The product is placed in the market through the suppliers and the distribution channel. As a new company, the budget for marketing would be very small; the organization should focus more on pulling the strategy by putting more emphasis on the specific features of Bollinger B1 (Malhotra Berger, 2016). The pull strategy would be quite apt in this situation. Promotion As the budget for marketing is limited for the Bollinger B1, the organization will focus more on digital communication and a promotional strategy that is internet based. This would be more effective than the conventional media (Scheepers et al., 2014). The public relations can be done through social media, digital communication and further promotional activities. These strategies will help the brand to create a brand and product awareness in the market, especially within the targeted segment of the customers. Action program: Action Plan Time Rigorous marketing through social media sites and other digital media sites 1-2nd month Creating a sense of brand awareness within the market 3nd moth Increasing the product awareness 4th month Creating a sustainable growth plan 5th month Focusing on getting highest revenue. 6th month Implementation and controlling of the plan: As the organization has taken the initiatives for creating different kinds of strategies fo preparing the plan to fail and controlling the plan for ensuring the previously set objectives are met and specifically in accordance with the standard business situation. The marketing managers of the company require making an appointment with the board of directors with the purpose of discussing the progress of the situation. This will also help the company that whether there is any chance of modifying the action plan. The main discussion of the meeting should be focused on the different kinds of strategies and how they are going to take the car. Considering the present situation, the company has launched a product that is innovative and associated with other technological constraints. Therefore, the company also requires monitoring the continuous exchange of marketing messages. Therefore the car will be easily placed within the targeted market segment. The digital communication blueprint of the car should be immediately framed and therefore the organization requires controlling the plan so that the customers can also act accordingly. The organization should focus more on the technology based and innovative marketing strategies that can influence the buyer behavior to a great extent. Furthermore, the digital strategy should include adapting the aggressive marketing policies and involve the company in different promotional strategies online. As the social media is offering a huge platform for the new business and products, it can be very much crucial for directing all the sales activities. Reference list Allen, B. H., Mueller, K., Simmons, J. (2015). Corporate and Marketing Strategy in Health Care: How Do the Investor-Owned and Not-for-Profit Hospitals Differ?. InProceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference(pp. 158-163). Springer, Cham. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Atkinson, D. (2016). CONCEIVING A MARKETING STRATEGY IN THE ERA OF DYNAMIC CAPABILITIES.Economic and Social Development: Book of Proceedings, 386. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Charter, M. (Ed.). (2017).Greener marketing: A responsible approach to business. Routledge. Gupta, V. K. (2017). Marketing Strategy: A War to Win.Journal of Management Science, Operations Strategies,1(1), 21-24. Malhotra, T., Berger, P. D. (2016). MARKETING STRATEGY AND INNOVATION AT MICHELIN.British Journal of Marketing Studies,4(5), 63-73. Piercy, N. (2014).Export Strategy: Markets and Competition (RLE Marketing). Routledge. Scheepers, C. E., Wendel-Vos, G. C. W., Den Broeder, J. M., Van Kempen, E. E. M. M., Van Wesemael, P. J. V., Schuit, A. J. (2014). Shifting from car to active transport: a systematic review of the effectiveness of interventions.Transportation research part A: policy and practice,70, 264-280. Schlegelmilch, B. B. (2016).Global marketing strategy: an executive digest. Springer. Tansel, A. K. (2015). Analysis of Tesla Motors Marketing Communications Strategy. Wu, Z. (2015). Study on the Marketing Strategy of China's Independent Brand Car-Taking Chery A3 for Example.Management Engineering, (19

Primal Fear Essay Example

Primal Fear Paper The Psychology of Primal Fear Controlled Chaos Primal Fear is a movie starring Richard Greer and Edward Norton. At the beginning, Aaron (Edward Norton) kills the Archbishop of Chicago In a very grisly, brutal murder. The extremely egocentric Martin (Richard Greer) takes on the case of defending Aaron pro fond and the rest of the movie Is spent learning about the characters and figuring out the best way to defend Aaron and not lose the case. From a psychological point of view, this movie was amazing. From the ego and past of Martin Ball to the level of psychotically that Aaron exalts there Is more than enough material and Information for a psychologist to work with. We find out In the movie that Aaron comes from a broken home: his mom dies when he was a young boy and his dad was a bad man who apparently was abusive. Aaron Is later diagnosed with multiple-personality disorder. We find that the mild mannered, polite, simple minded 19 year old who stutters is only a part of who Aaron is. He is also harboring Roy, his other personality. We will write a custom essay sample on Primal Fear specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Primal Fear specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Primal Fear specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Roy is the complete opposite of Aaron. Aaron is right handed, Roy is left. Roy looks you in the eye, Aaron does not. Roy is also Eileen and aggressive. Whenever Roy comes out, Aaron loses time, which means he cant remember anything. Defending Aaron is Martin Vail. We learn later in the movie that Martin did a bad thing, and we are left to feel like maybe that is why he is a defense attorney, so that he can defend good people who do bad things. Clearly his past influences who he is, much as Aarons does. We also get the impression from Martin that he is a very egotistical person. He likes to see himself on television, and in the headlines, at one point asking a Journalist from a magazine owing a story on him that this will be on the cover correct? At the end of the movie, Aaron is tried but not convicted for the murder due to insanity. He is ordered to the psych ward of a prison for a month long evaluation and then the state will release him depending on the outcome of the evaluation. In a plot twist, we find out that there really was no Aaron and that Roy made up the non-violent, simple minded persona so that he could get away with murder. And so he did. The question remains though, if Roy has a violent personality, as he clearly does, and he Is able to make up this other persona, than Is he really crazy after all, or did he just do a masterful Job at acting? Primal Fear By Indiana Primal Fear is a movie starring Richard Greer and Edward Norton. At the beginning, Aaron (Edward Norton) kills the Archbishop of Chicago in a very grisly, defending Aaron pro bono and the rest of the movie is spent learning about the characters and figuring out the best way to defend Aaron and not lose the case. Of Martin Vail to the level of psychotics that Aaron exhibits there is more than enough material and information for a psychologist to work with. We find out in the boy and his dad was a bad man who apparently was abusive. Aaron is later diagnosed with multiple-personality disorder. We find that the mild mannered, also harboring ROY, his other personality. Roy is the complete opposite of Aaron. Violent and aggressive. Whenever ROY comes out, Aaron loses time, which means he cant remember anything. Defending Aaron is Martin Vail. We learn later in movie, Aaron is tried but not convicted for the murder due to insanity. He is is able to make up this other persona, than is he really crazy after all, or did he Just