Advertising & Consumers Essay Example | Topics and Well Written Essays - 2000 words

Advertising & Consumers - Essay Example and Trehan, R. (2011) as advertisement. According to Bishnoi and Sharma (2009), advertisement refers to a persuasive, normally paid for, impersonal communication on services, products or ideas through various media by a specific sponsor. The intention of the advertiser would be to spread ideas on the product and offerings, recognised by Belch, George Edward, Belch, George Eugene & Belch, M. (2006) as a marketers’ tool of communication to customers. Wang, Zhang and Ouyang (2009) categorise the effects of advertising as either intermediate, which influences the beliefs and attitudes of consumers or behavioural, which relates to the purchase and brand choice of consumers. Advertisement banks on psychological factors that influence consumer behaviour to reach out to the customer. These psychological factors include learning, personality and lifestyle, attitude, image and individual needs. Studying these factors would guide the advertiser on the message, ad-appeal, colour, illustra tions, media, media scheduling and the layout of the ad-copy among other critical advertisement factors. If these consumer behaviour factors would be related to the target audience, advertisers would come up with effective advertisements. Impact of advertisements on consumer behaviour ... Sutherland (2009) appreciates the importance of repetition in advertisements with consistency in messages so as to increase familiarity especially with the use of a catch line, an observation opposed by Chung and Zhao who noted that â€Å"ad repetition has no influence on perceived humour and overall effectiveness of advertising† (2003, p.121). Percy and Elliott (2012) add to this debate arguing that in direct response advertising, there would be no need for repeated advertising as action terminates with a single purchase. Consumer choices would be influenced by the brand and product image and their perception towards them (Percy & Elliot, 2012). Through advertisement, advertisers could change consumers’ perception through association of the product with attributes appealing to the needs of the consumer. Consequently, in their minds, consumers would associate that attribute to that particular brand more than they would for competitor’s brand, thus influencing pur chasing behaviour (Sutherland, 2009). Different organisations would have differences in their dependencies on advertisement to sell their products. For example, a cereal company would have to advertise more due to the existence of varied competing products as opposed to a power company which has minimal or no competition (Yeshin 2006). A strategy that advertisers employ to influence consumers to purchase products has been noted to be the creation of a feeling of lack or scarcity (Wells & Foxall, 2012). But noting the role that brands play in influencing consumption of products, Dahlen, Granlund and Grenros (2009) introduce an important role of advertising in brand

Financial Calculations for a new hair care product Assignment

Financial Calculations for a new hair care product - Assignment Example And all the products have to pass through research along with the specific product development phases. Keeping in view these facts, the above table shows a list of assumptions made for the development of the hair care product. Moreover, these assumptions would serve as the baseline for calculating the revenue and costing of the product, marginal costing, sales / production basis and the break even analysis (Bernstein and Wild, 2000).Breakeven point Calculations:- The breakeven analysis is utilized to determine the point in duration at which the revenues of the business becomes equivalent to the costs of the business. The following section of the document presents breakeven analysis of the hair care product ... Scientific research for the development of new hair care product is exceptionally costly and it can be difficult to manage for smaller companies. And all the products have to pass through research along with the specific product development phases. Keeping in view these facts, the above table shows a list of assumptions made for the development of the hair care product. Moreover, these assumptions would serve as the baseline for calculating the revenue and costing of the product, marginal costing, sales / production basis and the break even analysis (Bernstein and  Wild, 2000). Task 2 Marginal Costing and Contribution Based on market research, it is expected that sales will be 10,000 units per month (Wood & Sangster, 2011). Per unit Sales 1,800,000 Less Marginal Cost of Sales Production Cost (Valued @ marginal Cost) ?607,739 Less Closing Stock (Valued @ marginal cost) ?92,310 Marginal Cost of Production ?515,429 Add Advertising expenses ?1000 Marginal Cost of Sales (516,429) Contri bution ?1,283,571 Less Fixed Cost ?65,000 Marginal Costing Profit ?1,227,571 Marginal Cost Per Unit Total Output for the year 141,203 Total Variable Cost 607,742 Total Fixed Cost 66000 Per unit marginal cost= total variable cost divided by total output 607,739/141,203 ?4.304/Unit Task 3 Breakeven point Calculations:- The breakeven analysis is utilized to determine the point in duration at which the revenues of the business becomes equivalent to the costs of the business. The following section of the document presents breakeven analysis of the hair care product. The formula used for the breakeven analysis is as follows: Break even Sales = Fixed Cost Price – Variable cost Break even Sales = ?66000 / (? 1800000 - ? 607,739)/141203 Break even Sales = 7817 Units Breakeven level of

History of China Essay Example | Topics and Well Written Essays - 1000 words

History of China - Essay Example The examinations were graded in levels as discussed below; District level People who had passed the zau jyun si (district level exam) achieved the status of tong sheng and could sit the prefectural level exams. Those individuals were commoners and about 2% of the population had such qualifications. Prefectural level Successful candidates at this stage attained the Sang jyun degree and the most outstanding holders of this degree were awarded the gung sang degree and were the lower gentry. The exam was conducted twice after every three years by about 2% of the population. Level 2b Rich people within the government who were too lazy to study were allowed to buy a gaam sang degree in order to improve their social status, they became the lower gentry. Provincial level Those who passed the xiang shi were awarded the Geoi Jan degree and became members of the upper gentry.hey were done at the provincial capital every three years by about 0.0065% of the population. Metropolitan level Successf ul candidates at this stage were awarded the gong sheng degree and could immediately sit the din shi and be given the zeon si degree. They became the highest gentry and had rights to hold office although such positions were not guaranteed. Most of them worked as intermediaries between the government officials and the local peasants. This system was abolished in 1905 to adopt the science and technology based curricula practiced by the western nations. This set it apart from the Song Dynasty exam system that followed Confucian classical methods. Q2: Qin Dynasty and the Han Dynasty The Qin Dynasty and the Han Dynasty were both built around the same time i.e Qin around 221-208 BC and Chinese rulers’ controlled Han around 206BC-AD 220.Both Dynasties. Under this dynasties heir was no central political force in China and as such, the great nomad empires emerged such Liao and the great Mongol empires. Both tenures were characterized by ruthlessness and tyrannical demands on the peopl e to pay heavy taxes and compulsory labor. These dynasties were effective in the sense that, during these periods there was relative peace in China. However, they both had weak military forces and were easily overrun by the nomadic tribes of the north. Both the Sui and the Tang Dynasty rulers’ were part nomads. These rulers’ were non-Chinese but their reign was considered Chinese. Both regimes were very successful in terms of commerce as the Sui were able to connect Yellow and Yangtze (Grand Canal) eastward waterways starting from Beijing to Hangzhou, thereby enabling nationwide commerce to thrive especially under the more prosperous Tang Dynasty. In addition, both Dynasties occurred after the reign of the Six Dynasties i.e. Sui from 589-617 AD and Tang from 618-907 AD(Ebrey, Walthall & Palais 2009 p89). These Dynasties were effective in the sense that they had stronger military’s that helped re-unify China and that there was improvement in commerce in this peri ods. However, under these regimes the citizens suffered tyranny from the government in the form of forced labor and heavy taxes. in addition, the costly and often disastrous military escapades in Korea combined with corruption, disloyalty and assassinations led to popular revolts resulting in the overthrow of the Sui dynasty. Q3: Women in imperial China It is possible to understand the overreliance of women on their male relatives as pillars of their lives (Hinsch, 2002). This is clear in the book ‘The Soul of Chien-nu leaves her Body’. Since Chien-nu relies on her lover Wang Wen-chu to help drive away the fear, she runs up to the river in the hope of finding him (Lu, 1990 p91). As she sings, she mentions the fear that she can’

Abortion Essay Example | Topics and Well Written Essays - 1000 words - 5

Abortion - Essay Example But on the other hand, reasons for abortions have not always included health risks. The key questions continually in debate are about the constitutional rights to an abortion, whether the fetus is a person and the morality of an abortion. The legal and moral decisions are based somewhat on the whether one believes that the fetus is a person. Dr Schwarz contends that the fetus is a person, as he describes, â€Å"a fully real person, the same person he will later be. He is only smaller, less developed, in a different environment, and more dependent, in comparison to a born baby†. He believes that the term fetus means â€Å"young one† and so it indicates a young human person. We have to consider what is the difference between the fetus in the womb and the child that is born few minutes after. He argues that once the fetus exhibits the traits which determine personhood, i.e. consciousness, (especially the capacity to feel pain), reasoning, self-motivated activity and the capacity to communicate, then in fact it must be considered a person. This is in keeping with the views of the pro-life supporters who believe that the fetus is a human being from the moment of conception- once the egg and sperm unite. According to this view the fetus has legal rights from this moment of conception. On the other hand there are pro-choice defenders (who believe that the mother has the right to decide on an abortion) who believe the fetus is only a potential human being when it becomes viable, that is, able to survive outside its mother’s womb. Until then the mother carrying the fetus has legal rights over the fetus and can decide whether or not to have an abortion. However according to Encarta, there is no definite consensus on whether the fetus is a person on not. . As they explain, â€Å" Embryology, the study of fetal development, offers little insight about the fetus’s status at the time of

Media Essay Example | Topics and Well Written Essays - 2000 words

Media - Essay Example ‘Hot’ media was descriptive of elements of the mass media such as radio, newspapers and magazines. These media types give a lot of information to the reader or listener but do not give room for a lot of sensory involvement or completion on the part of the listener or reader. What McLuhan described as "cool" media included media sources like television as well as the telephone or television. Due to the fact that these devices do not give as much information as the radio or newspaper, they have to exact a stronger sensory â€Å"hold† on the attention of their users so as to remain relevant. McLuhan was especially engrossed with the effect of the television, which was just then gaining popularity, on its regular viewers. He was even more enthralled when later research established that television actually affects viewers by supporting them in developing passive brain wave patterns. Each mediums form is connected with a different understanding where the senses are conc erned and so expose the consumer to different experiences. These experiences or alterations of perceptions form the basis of the general message’s meaning. McLuhan had a broad definition for the word ‘media’. He perceived it as â€Å"any technology that ... forms extensions of the human senses as well as body†.2 McLuhan correlated parts of the body with technological parts so as to give a better characterisation of how he perceived technology. For instance, he felt that clothing was simply an extension of the skin, while the book could be said to be an extension of the eye. McLuhan felt that these industrial extensions could in fact intensify a specific human sense while the remaining other four were disregarded. Therefore, technology, according to McLuhan, interfered with people’s sensory balance, which then affected the emotional responses of the larger human society. This process, according to McLuhan, could be viewed as being the unintended caus e of all the principal cultural shifts that have typified eras of human history like the industrial age or the renaissance. McLuhan believed that human beings adapt to their environment by way of given balances, and that the main medium used in each age unearths a distinct sense ratio. McLuhan perceived every medium as being an exaggeration of one of the human faculties. He even believed that the human central nervous system is represented in the electric circuitry. It was McLuhan’s believe that in the prehistoric era, humankind existed in the perfect condition in which all of man’s senses functioned together in perfect synchronisation. In his words, â€Å"prior to the discovery of the phonetic alphabet, humankind existed in a world where all the five senses were simultaneous and balanced; this was a world of filled with resonance as well as tribal depth†.3 Humankind, according to McLuhan, lived in a space that was devoid of margins or even a centre. The only wa y through which preliterate people could exchange ideas was through speech. In essence, all information

Death and dying Research Paper Example | Topics and Well Written Essays - 750 words

Death and dying - Research Paper Example Religiously-motivated terrorism is seen in Afghanistan (Walker, 2011) and in America (Robinson, 1999) and throughout history and all over the world. Religion-inspired genocide was seen in the Crusades and in the treatment of the Tibetans by the Chinese government (Kopel, 2010). Religiously-motivated cult suicides, such as the People’s Temple Jonestown Massacre (Ross, 2001) or the Heaven’s Gate group suicide in which 41 died (religioustolerance.org, 1997), are seemingly less rare than they used to be. There are laws against killing, yet the government reserves the right to kill for punishment or to kill in war. They can even create a justification to kill for experimental purposes (Educational Foundation for Nuclear Science, 1970). The interpretation of law is complex. Another death and dying controversy centers around whether an individual has a fundamental right to die. The US Constitution talks about the right to life and liberty, but does not specify whether one’s liberty extends to the right to decide when to die. Dr. Kevorkian was a modern day Apostle , evangelizing for this right in society. He argues that everyone has that right and that doctors have the right to help people in carrying out a decision to end their own life (Nelan & McBride/Detroit, 1993) There is also a controversy around the meaning of near death experience. Some believe it to be a spiritual experience that comes with death and explains where you go after death , while others argue that it is just a result of the compression of the optic nerve and cerebral anoxia (Blackmore, 1998) and carbon dioxide in the blood (Science Daily, 2010). Some people meet Jesus or relatives and take it literally, while skeptics look for alternate explanations. There is controversy around how to dispose of the dead person’s corpse. Some people want to be buried, while others want to be cremated. There are

The effects of Behaviour Management on Teaching and Learning in Essay

The effects of Behaviour Management on Teaching and Learning in Secondary Education - Essay Example It has been fundamentally inspired by this virtue of behaviour management that it has today emerged as one of the major elements adopted by teachers in the pedagogy education system with the intention of improving the behaviour of learners (Rogers, 2007, p. 1-27). Notably, as pedagogy deal with young minds which are again attributed with high instability and curiosity, making the learners focused on a particular subject becomes a noteworthy challenge. Hence, teachers can be benefitted by obtaining better control on the behavioural traits of the learners which can assist in motivating the students to enhance their behavioural skills and consequently, build their future career prospects. However, the application of behaviour management initiatives is subjected to various factors among which the learning environment is often argued as one of the most crucial elements (Fields, 2004, p. 4-8). As argued by Rogers (2007, p. 1-27), an effective learning environment needs to be developed with the aim of conveying the rights as well as the responsibilities that are necessary for generating better disciplined school and classroom atmosphere and therefore implementing effective behavioural management strategies. It is in this regard that teachers, when applying the theories of modern pedagogy, attempt to introduce as well as execute certain developing and disciplinary programs for the purpose of motivating the learners to develop behavioural traits, appropriate for their promising future (Rogers, 2007, p. 1-27). As can be observed, the major objective of behaviour management is to ensure that the learners are able to acquire appropriate qualities and knowledge in accordance with which they will be able to determine the differences between pessimistic and optimistic influencing factors. Along with developing the behavioural skills of learners, it is also essential that the teachers are equipped with effective behavioural factors in order to ensure that they are able to impa rt appropriate educational knowledge and develop their skills successfully to the desired level. Additionally, it has also been often argued that with the help of behavioural management, teachers can develop the perceptions as well as influence the conscience of the learners which can further contribute towards minimising the involvement of those learners in conducting any sort of anti-social activities (Rogers, 2007, p. 1-27). In other words, with the help of behavioural management, learners’ behavioural traits can be developed in a more responsible as well as conscious way. With this concern, this paper intends to discuss the importance of behaviour management. Moreover, the effects of behaviour management on teaching as well as learning will be taken into concern. In this regard, the effects of behaviour management will be analysed by considering certain important reports like Steer and Taylor Reports among others. Focus of Behaviour Management In the context of education system, behaviour management is often viewed to be an important practice and discipline for the development of positive attitudes, skills and behaviours of students or learners. This particular aspect is recognised to be dependent on various values as well as aims according to which the learning programs and policies are formulated